Why Should I Choose Automated Texting? According to Forbes (and anyone with a cellular phone), text is the future of ecommerce. With 90% of customers opening a new text within 30 minutes of receiving it, it’s not difficult to see why it has become the fastest, most personal marketing channel available. Text outperforms other popular formsContinue reading “Automate Texting through a HubSpot Workflow”
Sierra Air Conditioning and Plumbing is a home services company founded in 1987 and based in the Las Vegas Valley. Sierra was facing several business challenges ranging from their advertising budget to call handling and approached Marchex for help. Allocate Advertising Spend Sierra was looking for a way to determine where to allocate advertising spendContinue reading “How Sierra Air Conditioning & Plumbing Supercharged Their Field Management Software Solution”
Collecting information about target markets is an essential part of any marketing strategy. Recovering insights into your consumer base’s background and preferences can inform a marketing team’s messaging tactics. Data is more valuable the closer it is to matching the profile of a marketer’s actual customers, so information taken from the customers themselves, or first-partyContinue reading “Conversation Intelligence: The Best First-Party Data”
Automotive dealers who wish to refine their phone operations and increase revenue should watch the second installment of our ongoing automotive webinar series. The webinar features industry experts Anne-Marie Anderson, Marchex Senior Automotive Market Analyst, and Chris Spensley, Marchex Senior Director of Automotive, who provide an overview of how dealers can win over more inboundContinue reading “Improve Call Handling Performances and Outcomes”
Marchex’ GA4 + Marketing Edge integration is more than a just checked box. This integration gives users the ability to understand how visitors arrive and interact with their web and app properties. Our GA4 Integration has been available for early access since February 2023 and reached General Availability in April 2023. Since Google sunset UniversalContinue reading “GA4 Integration is More Than a Checked Box”
The Good Old Days We can all (well, most of us) remember when we launched our first digital marketing campaign or before that, our first website. There were many selling points and there was also a lot to learn, but the one consistent benefit was the ability to attribute the success of your advertising campaignContinue reading “GA4 Brings Online and Offline Signals Together”
