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Author Archives: Camille Bishop

Journey Intelligence: Understanding the Customer Journey from Lead to Close

How customers find and interact with your business is key to optimizing marketing and sales performance. When a consumer starts looking for a product or service, they’ll likely start their search online. Whether they use mobile or desktop, they typically visit a business’s website first. Then, they call or text for more information. And finally,Continue reading “Journey Intelligence: Understanding the Customer Journey from Lead to Close”

Conversation Intelligence is Now Available to Virtually Any Business

Is your business looking to obtain actionable insights from phone conversations that take place between your customers and sellers or agents to help drive sales or improve service, but not sure how to leverage your existing communication infrastructure to do so?  Do you find your company has downstream sales, customer engagement or marketing systems thatContinue reading “Conversation Intelligence is Now Available to Virtually Any Business”

How text communication can help improve re-engagement rates

Communication between businesses and consumers has changed drastically over the past few years. Businesses of all sizes often support multiple channels of communication with their consumers. A study done by Ruppel and Burke found there are a lot of situations where various communication channels or methods can complement one another. They highlighted that some combinationsContinue reading “How text communication can help improve re-engagement rates”