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Author Archives: Camille Bishop

Top Texting Strategies for Franchise Organizations

Text is one of the most effective ways for franchise systems to communicate. The challenge with franchise marketing is that two layers need your attention: As a partner to a leading franchise association, Marchex provides text capabilities via its intelligent mobile messaging platform and can support multiple business functions.  Franchisees and franchisors successfully use textContinue reading “Top Texting Strategies for Franchise Organizations”

Top 5 Business Texting Trends

As customer communication channels evolve, many businesses seek to implement intuitive, easy, and engaging communication strategies. As 2020 brought a myriad of lifestyle changes, the ways customers wanted and expected to connect with businesses also changed. Businesses that chose to adapt during a time of immense uncertainty ultimately grew closer with their customers and communities.Continue reading “Top 5 Business Texting Trends”

Navigating the Categories of Sales Tech

Marchex was recently included in Forrester’s February 2021 blog post titled, “Sales Tech Convergence and Confusion,” which outlines the need for clarity and defined categories within an expanding sales tech industry. The article describes the overlap between three sales tech categories beginning to merge – Sales Engagement, Revenue Intelligence, and Revenue Operations. According to Forrester,Continue reading “Navigating the Categories of Sales Tech”

Celebrating Women’s History Month in Conversation Analytics

In observance of Women’s History month, we’d like to highlight the central roles women have played in American history, particularly those recognized for their role in conversation analytics. Here are 3 pivotal pieces of technology developed by innovative women: Computerized Call Switching Erna Hoover was in the hospital after giving birth to one of herContinue reading “Celebrating Women’s History Month in Conversation Analytics”