Tools and techniques to increase your value and prove it. As an agency marketer, you know it’s important to tie your services back to what really matters – sales. In our work with over 300 agencies, we have helped our customers improve performance for their clients. Here are a few key ways we help ourContinue reading “How to make your agency indispensable”
Conversations are the currency of a business transaction. Prospective customers contact your business by phone call, chat, or text, to get product or service information, understand pricing, and then, to book an appointment, schedule a demo, or plan a visit. To get the information they need, your prospective customers share information with you—and this first-partyContinue reading “4 Ways Conversation Intelligence Can Boost Business Performance”
You are a marketer who uses paid search to drive phone calls for your business. You’ve taken the steps to set up your Google Ads campaigns, ad groups, keywords, and ads with the standard best practices. You know the value of call analytics and you are powering your decision making with a cutting-edge call tracking and attribution solution that is accurate and scalable. Continue reading “Understand and optimize your Google Ads account based on demographic and audience targeting data”
There are plenty of factors that contribute to the length of the sales cycle including product complexity, number of team members on the buying team, and price. But it’s fair to say that for most purchases, the primary buyer researches a solution to a problem they have, your brand makes the shortlist, and the learning process begins.Continue reading “How to accelerate a sale”
Here are 4 ways to use two-way texting across your business Marchex Sonar is an intelligent mobile messaging solution that empowers operations, sales, and marketing teams to communicate with field staff, prospects, and customers personally at scale. Join Marchex Sonar CEO, Matt Berman for a webinar discussing how to implement a text solution for yourContinue reading “Get to Know Marchex Sonar Webinar”
The beginning of a new year is planning time for many companies. It’s a time to take a fresh look at marketing strategies and fine tune execution plans. With 2020 in the rearview mirror, companies need to consider optimizing channels that work and sell in a landscape that demands increasingly more remote and virtual experiences.Continue reading “Drive revenue in 2021 by optimizing channels that work”
