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Author Archives: Camille Bishop

Understand and optimize your Google Ads account based on demographic and audience targeting data

You are a marketer who uses paid search to drive phone calls for your business. You’ve taken the steps to set up your Google Ads campaigns, ad groups, keywords, and ads with the standard best practices.  You know the value of call analytics and you are powering your decision making with a cutting-edge call tracking and attribution solution that is accurate and scalable.   Continue reading “Understand and optimize your Google Ads account based on demographic and audience targeting data”

Drive revenue in 2021 by optimizing channels that work

The beginning of a new year is planning time for many companies. It’s a time to take a fresh look at marketing strategies and fine tune execution plans. With 2020 in the rearview mirror, companies need to consider optimizing channels that work and sell in a landscape that demands increasingly more remote and virtual experiences.Continue reading “Drive revenue in 2021 by optimizing channels that work”

Marchex Marketing Edge wins Gold Stevie Award

Marchex Marketing Edge picked up the gold in the Marketing Solution-New Version category in the 2021 Stevie Awards. The Stevie Awards recognize the achievements of contact center, customer service, business development, and sales professionals worldwide. The selection panel looks for solutions that address real-time consumer demands and compelling client success stories in addition to theContinue reading “Marchex Marketing Edge wins Gold Stevie Award”