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Author Archives: Camille Bishop

Gain marketing attribution across ALL your channels – including calls and texts

Data-driven marketers seeking full attribution are tasked with understanding performance across a growing number of channels. For marketers who stick to digital advertising, metrics are often part of the application. But if shop visits or phone calls are part of your marketing mix, gathering data and combining it with digital metrics can be challenging. NotContinue reading “Gain marketing attribution across ALL your channels – including calls and texts”

Marchex wins for “Best use of AI in Marketing and Advertising”

Marchex is honored to receive the “Best use of AI in Marketing and Advertising” award from the Global Annual Achievement Awards for Artificial Intelligence. This is the 4th year of the conference which covers seven different categories from AI research to AI business applications. Winners were announced during the AI & Robotics Conference in lateContinue reading “Marchex wins for “Best use of AI in Marketing and Advertising””

Marchex acquires Sonar Technologies expanding text/SMS capabilities

Earlier this week, Marchex acquired Sonar Technologies, a conversational analytics company focused on text and SMS analytics. This is exciting news for Marchex customers who offer text communication channels with their customers, particularly when it comes to customer service. Sonar helps businesses use AI and chatbots to support their customers every step of the purchaseContinue reading “Marchex acquires Sonar Technologies expanding text/SMS capabilities”

How Service Experts Recovered 25% of Its Lost Leads

Service Experts is a large home services company that provides repair and maintenance services of HVAC, plumbing, and other home-based systems. To drive revenue to its locations across North America, Service Experts relies on phone calls. Marchex client Strategic America is the digital marketing agency that manages digital advertising programs for Service Experts. Strategic AmericaContinue reading “How Service Experts Recovered 25% of Its Lost Leads”