Do you want to stop wasting time and focus more on selling? Most folks have things about their job they don’t like and wasting time probably falls pretty high on a lot of people’s list. Whether it’s fielding last-minute requests at 4:45 on Friday afternoon, trying to figure out who is doing what on theContinue reading “4 Tips to Get More Time Back in Your Day”
In observance of Women’s History month, we’d like to highlight the central roles women have played in American history, particularly those recognized for their role in conversation analytics. Here are 3 pivotal pieces of technology developed by innovative women: Computerized Call Switching Erna Hoover was in the hospital after giving birth to one of herContinue reading “Celebrating Women’s History Month in Conversation Analytics”
Data-driven marketers seeking full attribution are tasked with understanding performance across a growing number of channels. For marketers who stick to digital advertising, metrics are often part of the application. But if shop visits or phone calls are part of your marketing mix, gathering data and combining it with digital metrics can be challenging. NotContinue reading “Gain marketing attribution across ALL your channels – including calls and texts”
The highest spending, fastest converting, and most loyal customers are those who pick up the phone to call businesses. This means that companies who put an emphasis on optimizing the phone experience are giving their business a clear-cut edge compared to their competitors. In our work with top brands in a variety of industries, weContinue reading “3 Steps to Optimizing Inbound Sales Calls”
Marchex is honored to receive the “Best use of AI in Marketing and Advertising” award from the Global Annual Achievement Awards for Artificial Intelligence. This is the 4th year of the conference which covers seven different categories from AI research to AI business applications. Winners were announced during the AI & Robotics Conference in lateContinue reading “Marchex wins for “Best use of AI in Marketing and Advertising””
Earlier this week, Marchex acquired Sonar Technologies, a conversational analytics company focused on text and SMS analytics. This is exciting news for Marchex customers who offer text communication channels with their customers, particularly when it comes to customer service. Sonar helps businesses use AI and chatbots to support their customers every step of the purchaseContinue reading “Marchex acquires Sonar Technologies expanding text/SMS capabilities”
