When you face a marketing challenge today, there’s an excellent chance that marketing technology exists to solve it. On the flipside, with thousands of products on the market and counting, the vast number of options available can make it difficult to know where to start. So, how should you approach selecting marketing technology? Whether you’reContinue reading “How to choose the right marketing technology for your business”
Sales prospects, even the most interested, are often a challenge to engage with. A salesperson must compete for a prospect’s time and attention while the prospect is bombarded with information from multiples channels on their devices. For this reason, salespeople must deliver the right message through the right channel at the right moment to holdContinue reading “Advantages of Integrating Text into Your Sales Process”
To maximize revenue, it’s essential for businesses to not only generate leads but identify the sources of said leads in order to identify which marketing campaigns lead to a conversion, and which underperform. This knowledge can then be used to optimize marketing spending. One tool can accomplish all this and more: call tracking. Here areContinue reading “5 Hidden Benefits of Call Tracking”
Call transcription offers a multitude of benefits for a variety of industries, including auto dealers. Many call tracking platforms already provide call recording services for their customers, but call transcription can reveals deeper insights. Call transcription converts an audio recording of a phone conversation into readable text. Call Analytics takes the process a step further by uncoveringContinue reading “Call Transcription for the Auto Industry”
Sonar text messaging is a valuable tool for engaging prospects from initial contact to sale. Automated text bots can help your sales team reach out to your prospects and customers right away, without lifting a finger or hiring more employees. Marchex Sonar’s AI chat bot can easily be customized to work with any existing intakeContinue reading “Integrate Text into Sales Workflows with Marchex Sonar”
What is Dynamic Number Insertion? Dynamic Number Insertion, also known as DNI, is a call tracking solution used by businesses that seamlessly ties offline and online attribution. For online to offline attribution, many types of conversion actions can be tracked: Chats Emails Calls Form Fills Texts DNI is an accurate way to track customers whoContinue reading “How to use dynamic number insertion to see what drove customers to call”
