Marchex Logo
Log In

Author Archives: Camille Bishop

What Conversational Analytics can do for your sales and marketing organizations

Whether your business needs to better understand marketing performance, improve call handling across many touchpoints, optimize sales interactions, or simply boost the volume of inbound sales calls you receive, Conversational Analytics can help you optimize the results of your efforts. Optimize digital media spend to lower costs and increase revenue As a marketer, you mostContinue reading “What Conversational Analytics can do for your sales and marketing organizations”

Optimize your marketing mix–and budget—with Conversational Analytics

You’re getting good phone leads, but can you pinpoint where they are coming from? By identifying which keywords, ad campaigns and channels are driving the high-intent prospects you’re seeking, you can focus your budget where it counts. AI-powered Conversation Intelligence can reveal your best-performing channels, ads or keywords so you can optimize your media spend.Continue reading “Optimize your marketing mix–and budget—with Conversational Analytics”

Does your company have an offline blind spot?

Much of marketers’ focus is on following prospects’ digital cookie crumbs as they browse multiple sites. But according to BIA Kelsey’s 2017 Mobile Ad Revenue Forecast: Getting to $72 Billion, online advertising influences purchasing decisions, but over 90% of all transactions in today’s economy happen in a store, on the phone, or by appointment—not inContinue reading “Does your company have an offline blind spot?”