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Author Archives: Camille Bishop

Moving Past Call Tracking: Measuring the Real ROI of Conversation Intelligence  

In this blog post, you’ll learn how to move beyond call tracking and uncover the true ROI of your marketing efforts by using conversation intelligence to: Conversations Over Call Volume For years, marketers have leaned heavily on call tracking to gauge campaign performance. Tracking the volume of inbound calls and their sources provided a surface-levelContinue reading “Moving Past Call Tracking: Measuring the Real ROI of Conversation Intelligence  “

No More Blind Spots: Why Multi-Location Businesses Need Conversational Intelligence Now 

If you’re responsible for marketing across a network of locations, you’ve likely invested time and budget in building funnels, fine-tuning campaigns, and optimizing digital experiences. You’re tracking impressions, clickthrough rates, cost-per-lead, and all the usual suspects.   But what happens after the call connects? Despite costly investments in CRM, ad tech, and martech, most multi-location businessesContinue reading “No More Blind Spots: Why Multi-Location Businesses Need Conversational Intelligence Now “

How Conversation Intelligence Turns Healthcare Marketing into a Revenue Driver  

Expect to Learn:   In today’s competitive and patient-centric healthcare landscape, hospital systems are under pressure not only to attract patients but also to prove measurable value from every marketing dollar spent. Modern digital tools, including Google Ads, Facebook campaigns, SEO, CRM systems, and marketing automation, have become essential for reaching and engaging patients. Yet forContinue reading “How Conversation Intelligence Turns Healthcare Marketing into a Revenue Driver  “

How Auto Service Shops Use AI to Boost ROs and Recover Missed Revenue

For auto service companies, success often comes down to a deceptively simple moment: when the phone rings. That incoming call might be a customer looking for a same-day oil change, inquiring about brake repairs, or checking whether you have tires in stock. The calls vary nearly as much as the number of calls received.   WhateverContinue reading “How Auto Service Shops Use AI to Boost ROs and Recover Missed Revenue”

Marchex Call Summaries and Sentiment Suite Receive 2024 AI Breakthrough Award

Marchex is excited to announce that we have been selected as winners of the 2024 AI Breakthrough Award for “Best Text Generative AI Solution” for our latest Generative AI innovations: Call Summaries and Sentiment Suite. These are utilized by businesses to enhance their marketing, sales, and operations activities. AI Breakthrough is a top market intelligenceContinue reading “Marchex Call Summaries and Sentiment Suite Receive 2024 AI Breakthrough Award”

Making The Connection

It is essential in any business for all incoming callers to successfully obtain the assistance they are seeking. Anyone who has experienced lackluster customer service from a company knows this to be true. You certainly have had a moment where you called a place of business to ask about a product or service and yourContinue reading “Making The Connection”

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