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Author Archives: Camille Bishop

5 Signs Your Dealership Has a Call Handling Problem, and How to Address It

In today’s fiercely competitive and ever-changing automotive market, you cannot afford to let valuable phone sales slip through the cracks. But before you can fix these issues, you need to understand what’s happening and where any breakdowns might be occurring. Marchex understands that phone calls are where the most important car buying decisions are likely toContinue reading “5 Signs Your Dealership Has a Call Handling Problem, and How to Address It”

Navigating the Conversational Analytics Maze – The Flaws of Accuracy as an AI Model Metric

It has been a little over a year since ChatGPT was released, throwing everyone into a frenzy on how to incorporate the now commoditized technology that is generative AI (GAI) into their everyday workflows. One need not look further than the conversational analytics industry to see this trend in real time, where new GAI-powered productsContinue reading “Navigating the Conversational Analytics Maze – The Flaws of Accuracy as an AI Model Metric”

Personal Reflections on NADA 2024: A Sales Director’s Perspective

As we wrap up the exhilarating NADA 2024 event, I cannot help but look back at the whirlwind of exciting moments, deep conversations, and valuable insights that unfolded during this industry-defining gathering. The anticipation leading up to the event was nothing short of electric. Our team was genuinely thrilled to immerse ourselves in the worldContinue reading “Personal Reflections on NADA 2024: A Sales Director’s Perspective”

Navigating the Conversational Analytics Maze – Precision in Perspective

If you have not yet read Blog 1 of Navigating the Conversational Analytics Maze, I would highly recommend you do so, since it provides the necessary context to help understand most of the examples and concepts in this post.  Welcome back to our series on how to assess the wide variety of AI-powered conversational analyticsContinue reading “Navigating the Conversational Analytics Maze – Precision in Perspective”

Prepare Your Team for Electric Vehicle (EV) Phone Calls

The automotive industry is heavily investing in electric vehicles (EVs). Consumers are showing curiosity and excitement, but also raising questions and concerns. Dealerships are at the forefront and must adapt quickly.  Last year, over one million EVs were sold in the US, marking a 9% year-over-year increase. * Despite a slowdown in consumer adoption rates–and dealershipsContinue reading “Prepare Your Team for Electric Vehicle (EV) Phone Calls”

Navigating the Conversational Analytics Maze – Decoding Recall

If you have not yet read Blogs 1 and 2 of Navigating the Conversational Analytics Maze, I would highly recommend you do so, since most of the examples and concepts in this post will require that context to understand.  Welcome to our final installment of Navigating the Conversational Analytics Maze. Thus far, we have lookedContinue reading “Navigating the Conversational Analytics Maze – Decoding Recall”