Marchex is excited to announce that we have won the 2024 APPEALIE SaaS Customer Success Award! The APPEALIE SaaS Awards annually acknowledge top tier SaaS platforms for high quality products and outstanding customer experiences. Marchex won the award for going above and beyond in our partnership with Sierra Air Conditioning & Plumbing, a Las Vegas-basedContinue reading “Marchex Wins the 2024 Appealie SaaS Customer Success Award”
Phone calls are critical conversion paths for multi-location and franchise businesses. When consumers search for a local business or healthcare provider, they often contact them by calling. This is especially true for industries with complex, expensive, urgent, or infrequently ordered products and services. For industries like automotive services & repair, home services, senior living, andContinue reading “Industries that Need Call Tracking and Analytics to Succeed”
It has been a little over a year since ChatGPT was released, throwing everyone into a frenzy on how to incorporate the now commoditized technology that is generative AI (GAI) into their everyday workflows. One need not look further than the conversational analytics industry to see this trend in real time, where new GAI-powered productsContinue reading “Navigating the Conversational Analytics Maze – The Flaws of Accuracy as an AI Model Metric”
Marchex’s Sentiment Analysis Suite for home services offers many benefits that help businesses better understand customer feedback, improve service quality, and enhance customer satisfaction. You might wonder why sentiment analysis is necessary when you already collect reviews and send out surveys. It’s still important because Sentiment Suite can collect customer emotions for your team, provideContinue reading “The New Home Services Success Formula: Delighting Customers”
The automotive industry is continuing to change at an accelerating pace. It is imperative to stay ahead of this change and use that flexibility to sustain success. There is an expression in the business that goes something like: “you can’t manage what you can’t measure.” This will be an ongoing conversation throughout the year. ThisContinue reading “Take the Mystery Out of Measuring Performance”
If you have not yet read Blog 1 of Navigating the Conversational Analytics Maze, I would highly recommend you do so, since it provides the necessary context to help understand most of the examples and concepts in this post. Welcome back to our series on how to assess the wide variety of AI-powered conversational analyticsContinue reading “Navigating the Conversational Analytics Maze – Precision in Perspective”
