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Author Archives: smartsites

See How RevLocal Improves the Customer Experience with Automation

RevLocal is a digital marketing agency that manages campaigns for thousands of clients. Many of these clients want phone calls, so RevLocal uses call tracking to manage performance. After their former call tracking provider was acquired by another business, RevLocal transitioned to Marchex Marketing Edge because they could scale as needed and the functionality wasContinue reading “See How RevLocal Improves the Customer Experience with Automation”

GA4 Integration is More Than a Checked Box

Marchex’ GA4 + Marketing Edge integration is more than a just checked box. This integration gives users the ability to understand how visitors arrive and interact with their web and app properties. Our GA4 Integration has been available for early access since February 2023 and reached General Availability in April 2023. Since Google sunset UniversalContinue reading “GA4 Integration is More Than a Checked Box”

GA4 Brings Online and Offline Signals Together

The Good Old Days  We can all (well, most of us) remember when we launched our first digital marketing campaign or before that, our first website. There were many selling points and there was also a lot to learn, but the one consistent benefit was the ability to attribute the success of your advertising campaignContinue reading “GA4 Brings Online and Offline Signals Together”

Reduce Unanswered Calls

One way calls can fail at dealerships is when the representative fails to pick up the phone. Calls can go unanswered for a variety of reasons including issues with the phone system, calls incorrectly routing, or inadequate staffing. Luckily, there are several easy, practical fixes you can make to reduce the rate of unanswered calls.  Continue reading “Reduce Unanswered Calls”

Common Ways Calls Fail at Dealerships

Although contacting a dealership typically occurs during the later stages of the buying process, it is crucial to recognize that phone interactions often play a pivotal role in making important purchase decisions. The success or failure of these initial phone calls can determine whether a car is sold, or the deal falls through. As theContinue reading “Common Ways Calls Fail at Dealerships”

Key Benefits of Business Texting for Revenue Teams

Texting is one of the fastest growing business practices for engaging with customers. Business texting has a variety of proven benefits, including increased engagement with customers and faster service times. Revenue teams can seize the opportunities that text provides to nurture relationships with customers, lock down sales, and increase revenue. Automated text can further streamlineContinue reading “Key Benefits of Business Texting for Revenue Teams”