We all attend trade shows, and typically there is an overarching theme — from the introduction of electric vehicles to the unique and lasting value proposition of first party data platforms. These are important topics, and the industry is investing heavily in both, as well as many other technology and product enhancements. The Impact ofContinue reading “Does Attribution Matter if the Call is Handled Poorly?”
As we conclude 2023, let’s review the dynamic changes of the home services industry. From technological advancements to changing consumer preferences, the industry continues to experience significant transformations. In this year-in-review, we explore key trends and how Marchex has proactively engaged and responded in helping the home services industry navigate through these transformations. Analytics andContinue reading “Home Services at Marchex — A Year in Review”
What industry changes faster than the automotive industry? The nature of this business vertical requires an entrepreneurial approach. At Marchex, the year 2023 has been a year of growth, collaboration, and service. The most important learning has been how sound practices can apply across multiple industries, many of which Marchex serves. This has yielded tremendousContinue reading “Automotive at Marchex – A Year in Review”
Marchex is excited to announce a new feature of the Marketing Edge product: Call Summaries. Sales and marketing teams no longer need to spend hours of their valuable time listening to phone calls or manually transcribing the dialogue from these conversations. Instead, our analytics powered by advanced generative AI can automatically extract important insights fromContinue reading “Analyze Calls Automatically with Call Summaries”
Sierra Air Conditioning and Plumbing is a home services company founded in 1987 and based in the Las Vegas Valley. Sierra was facing several business challenges ranging from their advertising budget to call handling and approached Marchex for help. Allocate Advertising Spend Sierra was looking for a way to determine where to allocate advertising spendContinue reading “How One Company Supercharged Their Field Management Software Solution with Marchex”
Why Should I Choose Automated Texting? According to Forbes (and anyone with a cellular phone), text is the future of ecommerce. With 90% of customers opening a new text within 30 minutes of receiving it, it’s not difficult to see why it has become the fastest, most personal marketing channel available. Text outperforms other popular formsContinue reading “Automate Texting through a HubSpot Workflow”
