We all attend trade shows, and typically there is an overarching theme — from the introduction of electric vehicles to the unique and lasting value proposition of first party data platforms. These are important topics, and the industry is investing heavily in both, as well as many other technology and product enhancements. The Impact ofContinue reading “Does Attribution Matter if the Call is Handled Poorly?”
Between 2017 and 2022, US online advertising revenue surged by over 130%, reaching $210 billion in 2022. With the digital advertising landscape continually expanding, there are numerous opportunities to boost brand exposure. Market projections for 2024 indicate that search advertising will maintain its lead in digital ad spending followed closely by video and banner ads. (Source: Statista) Continue reading “Why Dealers Should Create Multiple Google Business Listings by Departments”
NADA IS HERE! Rev up your NADA 2024 experience by joining forces with the powerhouse Marchex automotive team at Booth #6607N! Get ready for a deep dive into call analytics, data-driven insights, industry best practices, and a sneak peek into the latest Marchex solutions. Don’t let this ride pass you by – stake your claimContinue reading “Unleash the Future of Auto Sales: Marchex Booth #6607N at NADA 2024!”
Marchex is excited to announce a new feature of the Marketing Edge product: Call Summaries. Sales and marketing teams no longer need to spend hours of their valuable time listening to phone calls or manually transcribing the dialogue from these conversations. Instead, our analytics powered by advanced generative AI can automatically extract important insights fromContinue reading “Analyze Calls Automatically with Call Summaries”
Home service companies should prioritize important calls to ensure efficient resource allocation, enhance customer satisfaction, resolve urgent issues promptly, and maintain a positive brand image. A focus on critical calls optimizes time, resources, and service quality — ultimately benefiting both the company and its customers. But how does a home service company do this efficientlyContinue reading “Focus on Calls that Matter”
Sierra Air Conditioning & Plumbing is a heating and air conditioning company serving the Las Vegas Valley since 1987. They integrated Marchex Platform Services into their field management software solution to obtain greater insight into sales calls. Their staff were then able to use this information to improve their marketing campaign ROI, optimize call centerContinue reading “Sierra Air Conditioning & Plumbing Gains Greater Visibility with Marchex Integration”
