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Category Archives: AI

How AI Search is Reshaping Marketing for Franchise Brands and What to Do About It 

AI is rewriting the marketing playbook for franchise and multi-location brands in real time. AI is not just enhancing the way marketers work. It is fundamentally changing how brands engage with customers, analyze performance, and stay competitive.  Marchex recently sat down with Crystal Ware, Chief Strategy Officer at Location3, to explore how AI search isContinue reading “How AI Search is Reshaping Marketing for Franchise Brands and What to Do About It “

From Missed Calls to Measurable Wins: How Conversation Intelligence Drives Real Business Impact  

In this blog post, you’ll learn how to turn everyday calls into growth: Conversations That Convert For years, marketers measured success by the number of calls generated. But call volume only tells part of the story. What happens during those calls—what customers say, what they ask, how they feel matters just as much, if notContinue reading “From Missed Calls to Measurable Wins: How Conversation Intelligence Drives Real Business Impact  “

Moving Past Call Tracking: Measuring the Real ROI of Conversation Intelligence  

In this blog post, you’ll learn how to move beyond call tracking and uncover the true ROI of your marketing efforts by using conversation intelligence to: Conversations Over Call Volume For years, marketers have leaned heavily on call tracking to gauge campaign performance. Tracking the volume of inbound calls and their sources provided a surface-levelContinue reading “Moving Past Call Tracking: Measuring the Real ROI of Conversation Intelligence  “

No More Blind Spots: Why Multi-Location Businesses Need Conversational Intelligence Now 

If you’re responsible for marketing across a network of locations, you’ve likely invested time and budget in building funnels, fine-tuning campaigns, and optimizing digital experiences. You’re tracking impressions, clickthrough rates, cost-per-lead, and all the usual suspects.   But what happens after the call connects? Despite costly investments in CRM, ad tech, and martech, most multi-location businessesContinue reading “No More Blind Spots: Why Multi-Location Businesses Need Conversational Intelligence Now “

How Conversation Intelligence Turns Healthcare Marketing into a Revenue Driver  

Expect to Learn:   In today’s competitive and patient-centric healthcare landscape, hospital systems are under pressure not only to attract patients but also to prove measurable value from every marketing dollar spent. Modern digital tools, including Google Ads, Facebook campaigns, SEO, CRM systems, and marketing automation, have become essential for reaching and engaging patients. Yet forContinue reading “How Conversation Intelligence Turns Healthcare Marketing into a Revenue Driver  “

Turning Customer Emotions into Marketing Success: The Power of Sentiment

Advertising costs are increasing, budgets are tightening, and  your company’s leadership may be eager to see how AI can enhance marketing results—but only if the impact is measurable. Amid these challenges, we must remember the foundation of effective marketing: truly listening to our customers.  Phone conversations are often a significant touchpoint in your customer’s journey,Continue reading “Turning Customer Emotions into Marketing Success: The Power of Sentiment”