We’re excited to announce that Marchex has won the APPEALIE SaaS Customer Success Award for our Geeks on Site case study. This is quite an accomplishment, as the APPEALIE SaaS Awards are the most selective in the software space—acknowledging only the most dedicated customer success teams in the SaaS world. The winners of the SaaSContinue reading “Marchex Receives the 2022 APPEALIE SaaS Customer Success Award”
Perfecting a marketing strategy is a challenge for any business, and automotive dealerships are no exception. Dealers and other business owners often struggle to identify which marketing channels generate the most revenue. Since most auto buyers make a phone call along the path to purchase, dealers could benefit from a tool that analyzes their callsContinue reading “Boost Dealership Sales with Call Tracking”
Leveraging a call tracking solution that provides call recordings and transcription can save you time and deliver valuable business insights. Many call tracking and telephony platforms offer call recording. Yet, transcription is not always an option. If you want to understand what happened on a specific call, you need to listen to the recording. IfContinue reading “Key Insights You Can Get From Call Transcription”
Call analytics, call tracking, conversation analytics. You may have heard these terms before, but what do they mean exactly? Read on to understand how these terms relate and how you can use them in your business to gain an advantage. What are call analytics? Call Analytics are metrics derived from measuring phone calls that canContinue reading “New to call analytics? Start here”
We’ve written often of the marketing “blind spot” — that portion of the digital marketing pipeline missing from attribution. It can mean the difference between investing in a channel that converts and ignoring a channel that’s difficult to track. On the one hand, marketers have made vast improvements in their attribution abilities. According to aContinue reading “The Marketing Blind Spot is Still a Problem”
Marchex has been named a leader for its Conversational Intelligence solutions by Opus Research in their 2021 Conversational Intelligence Intelliview report. In the report, Opus analyzes the products, services, positioning, and potential of eleven Conversation Intelligence companies. The team assessed the value that each solution brings to calls, texts, and other conversations, as well asContinue reading “Marchex named a leader by Opus Research for Applied Conversation Intelligence”
