Perfecting a marketing strategy is a challenge for any business, and automotive dealerships are no exception. Dealers and other business owners often struggle to identify which marketing channels generate the most revenue. Since most auto buyers make a phone call along the path to purchase, dealers could benefit from a tool that analyzes their callsContinue reading “Boost Dealership Sales with Call Tracking”
Originally published November, 2017 One of the most common challenges faced by senior living marketers is how to deliver a consistently superior customer experience across several locations. Marketing and sales teams in the senior living and multi-family housing industries understand that the customer experience is extremely important in determining how residents think of your brand. InContinue reading “How the Senior Living Industry Can Deliver a Premium Customer Experience”
If you’re still under the impression that SMS marketing won’t resonate with seniors, think again. Texting is no longer just for the young; middle-aged and senior adults are more digitally connected and actively texting than ever before. Texting has evolved in recent years from an easy way to stay in touch with friends and familyContinue reading “3 Mind-Blowing SMS Marketing Stats about Seniors”
It’s now possible to surface actionable insights from customer conversations that originate from your existing communication platforms with Marchex Platform Services. Marchex Platform Services, part of the Marchex Anywhere initiative, expands access to CPaaS, UCaaS and CCaaS platforms to deliver AI powered conversation intelligence without the need to port phone numbers, acquire call tracking numbers,Continue reading “Stop Listening to Calls; Start Taking Action”
Introducing Conversation DNA™ We’re excited to announce Conversation DNA™, the next evolution of our core technology that generates AI-based signals and makes them available to virtually any business via the Marchex Anywhere integrations hub. Marchex’s Conversation DNA enables voice and text conversation decoding, scoring, categorization and signal delivery across every Marchex conversation intelligence product. “With Conversation DNA,Continue reading “Uncover Relevant Insights Across Voice and Text Conversations”
Thanks to the resounding popularity of smartphones and other mobile devices such as tablets, marketers have found ways to integrate SMS marketing and mobile marketing into the fold of digital marketing campaign strategies. Although both SMS and mobile marketing can be viable tools for your business, it’s important to know what distinguishes one engagement tacticContinue reading “The Difference Between SMS and Mobile Marketing”
