Camille Bishop, Author at Marchex

Marchex Wins “Product of the Year” from 2021 BIG Award for Business

We’re thrilled to announce that Marchex Engage for Automotive has received the 2021 ‘Product of the Year’ award as part of Business Intelligence Group’s BIG Award for Business. The award program evaluates and rewards companies, products and people that are leading their respective industries. This is the 9th award that Marchex and its conversation intelligenceContinue reading “Marchex Wins “Product of the Year” from 2021 BIG Award for Business”

Rescue Abandoned Carts with Marchex Sonar

One key concern for online businesses is how to reduce the number of abandoned carts. Baymard reports that online shopping has an average abandonment rate of 69.8%, meaning you could be losing more than half of your potential sales during the checkout stage. Every cart rescued can mean revenue for your team! What is an Abandoned Cart?Continue reading “Rescue Abandoned Carts with Marchex Sonar”

Break through the noise with SMS marketing

One of the most challenging aspects of marketing is staying fresh and current. The customer journey changes with the development of technology like deal-saving alerts and automated sales processes. The informed marketer’s responsibility is to know what channels their customer base prefers – and can be reached on – and to optimize their use ofContinue reading “Break through the noise with SMS marketing”

Texting for Business Best Practices

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Texting as a channel is a unique and important way for businesses to connect with customers. You can reach your customers instantly with texts, leading to an increase in customer engagement and faster service times. Text communications throughout the customer journey can benefit marketing, sales, and customer service as the decision process evolves into aContinue reading “Texting for Business Best Practices”

Marchex Engage for Automotive Is Now Available in the Fortellis Marketplace

We’re thrilled to announce that Marchex Engage for Automotive has integrated into the Fortellis Commerce Exchange Platform. This new integration automatically delivers up-to-date conversations, events and outcomes within the CDK Elead CRM, empowering auto dealers to easily deploy Marchex’s conversation intelligence and provide a better customer experience. Dealerships and sales teams can gain insights thatContinue reading “Marchex Engage for Automotive Is Now Available in the Fortellis Marketplace”

Call Tracking and Call Analytics: The Basics

You may have heard of call tracking or call analytics but aren’t sure what it means for your marketing. Marketers need data to understand and improve the performance of their initiatives. While digital tactics typically come with metrics included, offline tactics such as phone calls and texts, are measured with Call (or Conversation) Analytics. ForContinue reading “Call Tracking and Call Analytics: The Basics”

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Author Archives: Camille Bishop