In business, table stakes are the minimum entry requirement for a market or business arrangement. They can be price, cost model, technology, or other capabilities that represent a minimum requirement to have a credible competitive starting position in a market or other business arrangement. At Marchex, we’re constantly moving the table stakes. While in the past,Continue reading “Conversation Intelligence — Your guide to answers.”
What are you doing to improve your customers’ buying experience? If you’re like many businesses, you have plans and processes in place, but how can you ensure that your sellers follow those best practices? Closing that blind spot is more critical than ever, but many businesses are still playing catch-up. The good news is, thanksContinue reading “Make the Most of Every Customer Conversation”
Call Ads, or Call-Only Ads, are a Google Ads type that only work on devices that make phone calls. These ads are all about where a prospect is in the buyer’s cycle – they are best suited for a prospect about to make a purchase. Here’s how they work: When a searcher clicks on yourContinue reading “5 situations when you should use Google’s Call-Only Ads ”
Marchex listed as one of the eight vendors that matter most in The Forrester Wave™: Sales Engagement, Q3 2020 Forrester has included Marchex among top sales engagement vendors in its newly released research report. The report identifies the eight most significant vendors in the sales engagement market—the vendors that matter most—and helps sales leaders selectContinue reading “Marchex Cited as a Top Sales Engagement Vendor by Forrester”
Companies offer free trials so prospective customers can understand the value they’ll receive if they decide to buy the product. Trying before buying can alleviate doubts and help users make an informed decision. At Marchex, we offer a 30-day free trial of our flagship conversational analytics platform, Marchex Marketing Edge, to remove the risk barrier and offer upfront affordability. This risk-free opportunity lets your team experience firsthand the clarity into the performance of campaigns that drive phone calls, andContinue reading “3 steps to implementing your free Marketing Edge trial”
The pandemic has caused key changes related to the channels we use to conduct business – both personal and professional. Around the country, broadband providers have worked hard to keep up with demand as homebound consumers increased internet usage including more WiFi and video calls. Carriers such as Verizon and AT&T also confirm that voiceContinue reading “3 technologies that can boost sales conversions from inbound opportunities”
