Marchex Logo
Log In

Author Archives: smartsites

Home Services at Marchex — A Year in Review

As we conclude 2023, let’s review the dynamic changes of the home services industry.  From technological advancements to changing consumer preferences, the industry continues to experience significant transformations. In this year-in-review, we explore key trends and how Marchex has proactively engaged and responded in helping the home services industry navigate through these transformations.   Analytics andContinue reading “Home Services at Marchex — A Year in Review”

Analyze Calls Automatically with Call Summaries

Marchex is excited to announce a new feature of the Marketing Edge product: Call Summaries. Sales and marketing teams no longer need to spend hours of their valuable time listening to phone calls or manually transcribing the dialogue from these conversations. Instead, our analytics powered by advanced generative AI can automatically extract important insights fromContinue reading “Analyze Calls Automatically with Call Summaries”

Extract Critical Call Data to Increase Patient Appointments

In the age of telehealth, online methods of marketing have become the new industry standard. About 74% of patients research new doctors online. Marketing to potential patients online can benefit health organizations in a variety of ways. Providers already offer easy ways for patients to connect with them online, track overall marketing performance, and personalizeContinue reading “Extract Critical Call Data to Increase Patient Appointments”

5 Ways Marchex Helps Home Service Companies

Marchex’s acclaimed conversation intelligence solutions transform valuable insights into actionable strategies that can secure more business and save you time. Here are 5 ways we can help your home service business:  Customer Insights  Marchex can analyze customer interactions and conversations to provide valuable insights into customer preferences, pain points, and behaviors. This data can help homeContinue reading “5 Ways Marchex Helps Home Service Companies”

Texting in Healthcare Best Practices

Companies that use text messaging in their marketing mix often experience higher customer engagement than those who neglect it. In fact, text messaging boasts a 98% open rate, which is a massive increase from an email’s mere 20% average. Going further, businesses that use text messaging on average see a response rate of 45%–eight timesContinue reading “Texting in Healthcare Best Practices”

Train Your Staff to be Auto Sales Pros

Automotive dealers and their staff should set goals and expectations regarding customer conversations. They must ensure that customer interactions go smoothly both on the phone and the sales floor. Dealers should connect with their teams and establish the following guidelines:  Is Your Team Informed?  The most important point for dealers to address is whether theirContinue reading “Train Your Staff to be Auto Sales Pros”