Home service companies can benefit significantly from using text as part of their communication strategy for several compelling reasons. According to research, the average open rate for text is 98%. Unlike other methods of marketing such as email, a text message is nearly guaranteed to be seen by your audience. Text can be a powerfulContinue reading “Texting Best Practices for Home Service Companies”
Marchex’s acclaimed conversation intelligence solutions transform valuable insights into actionable strategies that can secure more business and save you time. Here are 5 ways we can help your home service business: Customer Insights Marchex can analyze customer interactions and conversations to provide valuable insights into customer preferences, pain points, and behaviors. This data can help homeContinue reading “5 Ways Marchex Helps Home Service Companies”
Home service companies should prioritize important calls to ensure efficient resource allocation, enhance customer satisfaction, resolve urgent issues promptly, and maintain a positive brand image. A focus on critical calls optimizes time, resources, and service quality — ultimately benefiting both the company and its customers. But how does a home service company do this efficientlyContinue reading “Focus on Calls that Matter”
Storage facility owners spend tens of thousands of dollars each year to get potential customers to contact their facilities. They allocate time and funds to online and print advertising, referral programs, direct-mail campaigns and social media. The best marketing in the world is useless, however, if it doesn’t convert leads to paying customers. Marketers dealContinue reading “3 Ways Call Tagging Helps Optimize Your Marketing Campaigns”
Text is one of the most effective ways for franchise systems to communicate. The challenge with franchise marketing is that two layers need your attention: As a partner to a leading franchise association, Marchex provides text capabilities via its intelligent mobile messaging platform and can support multiple business functions. Franchisees and franchisors successfully use textContinue reading “Top Texting Strategies for Franchise Organizations”
Service Experts is a large home services company that provides repair and maintenance services of HVAC, plumbing, and other home-based systems. To drive revenue to its locations across North America, Service Experts relies on phone calls. Marchex client Strategic America is the digital marketing agency that manages digital advertising programs for Service Experts. Strategic AmericaContinue reading “How Service Experts Recovered 25% of Its Lost Leads”
