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Author Archives: Camille Bishop

How Juniper Communities learned to reach more prospective residents on the phone

Juniper Communities provides a wide range of residential options for seniors in three states. To find prospective residents, Juniper relies on inbound phone calls. When Juniper acquired a new property in May 2019, the management team discovered Marchex Speech Analytics. The team was impressed by the community’s ability to reach prospects by optimizing inbound callContinue reading “How Juniper Communities learned to reach more prospective residents on the phone”

How Big O Tires gleaned an additional $1M from calls in two months

Big O Tires is one of the nation’s largest auto services franchise organizations offering a wide range of diagnostic, repair and routine maintenance services for automobiles and other vehicles. As a long-time Marchex customer deploying Speech Analytics, Big O Tires was in an ideal position to pilot Marchex Conversation Intelligence, an AI-infused call monitoring and scoring solution that identifies missed opportunities and generates alertsContinue reading “How Big O Tires gleaned an additional $1M from calls in two months”

Forrester Publishes New Sales Enablement Automation Report

Forrester recently published its Now Tech: Sales Enablement Automation, Q2 2020 report to help its clients make informed decisions when selecting a sales enablement automation vendor in this increasingly diverse space. According to authors Mary Shea and Laura Ramos, businesses can use sales enablement automation (SEA) to give sellers more time to sell, improve theirContinue reading “Forrester Publishes New Sales Enablement Automation Report”

How to Avoid the Pitfalls of Playing Phone Tag with Prospects

Whether you’re the customer or the seller, the game of phone tag is frustrating on all ends. We get it, missed calls happen, but is your sales team calling back? If so, how effective are they at converting those leads? In a virtual selling world, sellers hardly get second chances so responding effectively at theContinue reading “How to Avoid the Pitfalls of Playing Phone Tag with Prospects”

How call tracking works

Whether you’re a marketer, a customer service or support manager, call tracking can help you understand your inbound calls. You can learn how people are finding your business, the volume of calls you are receiving and with the right platform, the reason people are calling your business in the first place. Given the power ofContinue reading “How call tracking works”