The Marchex MIND Lab data science team has built the best of breed AI for conversational analytics from Marchex’s growing base of more than one billion minutes of analyzed consumer-to-business conversations. We enable enterprise brands to quickly draw conclusions about marketing, sales and service performance across hundreds or thousands of locations. Sometimes, however, customers wantContinue reading “Deep Call Scoring: Marchex Sales Rescue”
Marchex has been named a Market Leader in the Spring 2019 Call Tracking & Analytics Software Customer Success Report published by FeaturedCustomers. FeaturedCustomers helps B2B buyers make informed purchasing decisions through vendor-validated customer success content such as testimonials, success stories, and case studies. FeaturedCustomers evaluated dozens of Call Tracking & Analytics Software companies for possibleContinue reading “Marchex Named Market Leader for Call Tracking & Analytics Software”
What approach should companies take to successfully implement AI solutions into everyday operations? One school of thought applies the Pareto Principle or what is often referred to as the 80/20 rule. It’s often thought of as 20 percent of your work is what drives the majority of the results, and the other 80 percent isn’tContinue reading “Artificial Intelligence, jobs and the Pareto Principle”
Did you know that more than half of consumers want the flexibility to text your business? If your business is not text-enabled, you’re likely missing out on revenue opportunities. Text messaging can be used at every stage of the consumer’s purchase journey, which is why it’s crucial that businesses offer the option for consumers toContinue reading “Your competitors text with customers. Do you?”
In a marketplace increasingly dominated with AI-enabled tools and solutions, it can be difficult for a business to know where to begin when it comes to implementing them. One place to start is at the end—of the customer journey, that is. From here, you can make quick process improvements to boost sales. Gradually improving the customer journey until you reach the first touch. Using this process, you’ll be optimizing opportunities throughout the funnel.Continue reading “Want to benefit from AI? Start at the end of the customer journey.”
Whether your business needs to better understand marketing performance, improve call handling across many touchpoints, optimize sales interactions, or simply boost the volume of inbound sales calls you receive, Conversational Analytics can help you optimize the results of your efforts. Optimize digital media spend to lower costs and increase revenue As a marketer, you mostContinue reading “What Conversational Analytics can do for your sales and marketing organizations”
