Drive more calls to drive more high-quality leads In many industries, the inbound phone call represents a significant source of revenue. Marketers drive phone calls through search campaigns and other digital media. But even after optimizing campaigns and call handling, the volume can fall short. What’s a marketer to do? Add a call marketplace toContinue reading “Need more high-quality inbound calls? Employ a call marketplace!”
G2 Crowd identified Marchex as one of the best inbound call tracking providers, thanks to high ratings in customer satisfaction and “likeliness to recommend” from real users. G2 Crowd is a top business solutions review website. “It’s an honor to be recognized by G2 Crowd, and ultimately, by our customers. We understand providing a meaningfulContinue reading “Marchex named a leader in inbound call tracking by real users on G2 Crowd”
Attributing offline conversions doesn’t have to be complex. In the age where data is more accessible than ever, it’s natural to seek increasingly more granular insights. But, to what end? At Marchex, we aim to avoid over-saturation–pursuing data for data’s sake—and instead, focus on data that’s actionable. So, how can we quickly attribute Google, referral,Continue reading “Attributing offline conversions by channel – A simple approach”
For 11 years and counting, Marchex has provided actionable insights to a variety of industries that consider consumer-to-business phone calls a valuable asset. As a company that keeps customers at the center of everything it does, Marchex invests heavily in product innovation to help businesses identify the right audiences, engage them with quality messages andContinue reading “Evaluating Call Analytics platforms? Consider the benefits of Marchex.”
Whether it’s the beginning of your fiscal year or you’ve just passed the half-way mark, July is a great time to evaluate the performance of your marketing strategies. The number of channels available has exploded in the past few years and technology available to measure and optimize outcomes has kept pace. Digital channels may seemContinue reading “Marketing status check – are you optimizing all your channels?”
For multi-location businesses offering niche health services like hearing aids and dental care, driving calls from digital ads is likely one of your main sources of new business. And once those callers connect with your business, it’s equally important they have a positive experience reaching a representative and having their inquiry solved – whether thatContinue reading “How Healthcare Enterprises Can Use Conversation Intelligence to Find More Patients”
