The automotive industry is continuing to change at an accelerating pace. It is imperative to stay ahead of this change and use that flexibility to sustain success. There is an expression in the business that goes something like: “you can’t manage what you can’t measure.” This will be an ongoing conversation throughout the year. ThisContinue reading “Take the Mystery Out of Measuring Performance”
It has been a little over a year since ChatGPT was released, throwing everyone into a frenzy on how to incorporate the now commoditized technology that is generative AI (GAI) into their everyday workflows. One need not look further than the conversational analytics industry to see this trend in real time, where new GAI-powered productsContinue reading “Navigating the Conversational Analytics Maze – The Flaws of Accuracy as an AI Model Metric”
“Half the money I spend on advertising is wasted, and the trouble is I don’t know which half” – John Wanamaker We often discuss what home services companies can do to prioritize calls and focus on calls that matter. To re-cap, here are four easy to use, cost-effective technologies: However, you might be thinking, “I’veContinue reading “Benefits of Call Summaries for Home Services Companies”
As we wrap up the exhilarating NADA 2024 event, I cannot help but look back at the whirlwind of exciting moments, deep conversations, and valuable insights that unfolded during this industry-defining gathering. The anticipation leading up to the event was nothing short of electric. Our team was genuinely thrilled to immerse ourselves in the worldContinue reading “Personal Reflections on NADA 2024: A Sales Director’s Perspective”
In today’s fiercely competitive and ever-changing automotive market, you cannot afford to let valuable phone sales slip through the cracks. But before you can fix these issues, you need to understand what’s happening and where any breakdowns might be occurring. Marchex understands that phone calls are where the most important car buying decisions are likely toContinue reading “5 Signs Your Dealership Has a Call Handling Problem, and How to Address It”
Last summer, Google officially retired Universal Analytics (UA) and transitioned over to Google Analytics 4. The new generation of digital analytics notably tracks both web and app activity. A few months prior to the launch, Marchex introduced the general availability of its GA4 integration with Marketing Edge to help marketers and businesses meet the customerContinue reading “Key Benefits of Marketing Edge + GA4 Integration”
