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Industry Solutions: Insurance

Acquire more customers who research online and buy offline with Marchex

Insurance companies will spend more than $3 billion in digital advertising this year that generate millions of inbound phone calls. In fact, 81% of auto insurance buyers that decide not to purchase online will buy offline, beginning the process over the phone.

Gain insights from Marchex Call Analytics to drive revenue

Increase revenue and decrease CPA from paid advertising

Acquire new customers through Marchex Call Marketplace

Click-to-call delivers new policyholders

Smartphone Usage

Millennials are more likely than any age group to click-to-call for auto insurance or banking

Mobile Searchers

47% of consumers are likely to click-to-call when presented the option in a smartphone search result

High Intent

More than 10% of callers from click-to-call convert into policyholders

“Thanks to Marchex, we have completely re-imagined our optimization strategy to directly weight calls against online quotes. We are changing from campaigns optimized to a single conversion metric to a single campaign strategy that weights and prioritizes the best outcomes whether they are online or offline.”

Fortune 500 Financial Services Company – Head of Digital Marketing

See what Marchex can do for you

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