What Information Do We Collect on our Site?
We may request that an entity applying for an account with Marchex, on our Site, provide us with certain personal information (such as name, email address, login information, etc.) relevant to our provision of services to the entity.
Our Site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at email@example.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
We also collect information automatically from customers and Site users, as described below.
Cookies. Like most sites, for account management purposes, Marchex and our service providers may use session ID cookies and persistent cookies, as well as other tracking technologies to compile statistics about Site users. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site, while others are used to enable a faster log-in process or to allow us to track your activities at our Site, including your IP address, page(s) you visited and keyword searches you conducted on our Site. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable cookies will be able to browse certain areas of the Site, but some features may not function.
How Do We Use Information Collected on Our Site?
We may use the information we collect on our Site for account management purposes, such as to register and administer your account, to answer to your customer service requests and to communicate with you about your account.
Cookies, web beacons and related monitoring technologies enable us to track user trends, preferences and patterns. The information helps us provide improved services, develop new products, and provide customized content, including targeted advertising. As such, we may send periodic promotional or informational emails to customers and other users of our Site, including newsletters. You may opt out of such communications by following the opt-out instructions contained in the email. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt out of receiving emails about recommendations or other information we think may interest you, we may still send you emails about your account or any purchases. Marchex does not use the information we collect via our Analytics Services to market Marchex services.
You may opt out of many website third-party ad networks, including those operated by members of the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”). For more information regarding this practice by NAI members and DAA members, including how to opt out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: www.networkadvertising.org/optout_nonppii.asp (NAI) and www.aboutads.info/choices (DAA). If you are located in the European Union, you may opt out of many ad networks by visiting http://www.youronlinechoices.eu.
Opting out of one or more NAI member or DAA member networks (many of which will be the same) only means that those members no longer will deliver targeted content or ads to you. It does not mean you will no longer receive any targeted content or ads on our Site or other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing. Also, if your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your opt out may no longer be effective. Additional information is available on the NAI and DAA websites accessible by the above links.
With Whom Do We Share Information that We Collect on our Site?
We may provide the aforementioned third-party advertisers with information about your usage of our Site. We do not share your personal information collected on our Site, such as name, email address, or other personal information with these third parties. These third parties may collect IP address and related site usage data; however we don’t permit them to collect your name, contact information or other personally identifiable information through our Site.
Marchex may share non-personal information about our users with advertisers, business partners, sponsors, and other third parties. Such non-personally identifiable information may include, for example, your IP address, pages(s) you visited and keyword searches you conducted on our Site. This information may allow such third parties to provide you customized advertising.
In addition, Marchex may partner with other parties in connection with the various services offered on our Site, such as credit card processors or email delivery services. In such instances, we may share limited personal information that is necessary for the third party to provide its services. These companies are only permitted to use this information on our behalf.
If you choose to share our website with others (e.g., sharing investor pages or sending job posts to friends), we will ask you to provide the name and email of the recipient and send that person an email regarding our website. This information will only be used for sending a one-time email. Marchex does not store this information.
In the event of a transfer of ownership of Marchex, such as acquisition by or merger with another company, or in the case of bankruptcy, a user’s information (as well as any other information we collect via our Site or the Analytics Services) may be transferred to the acquiring company.
Marchex Call Analytics and Performance Advertising Services
Marchex provides call analytics services and related online and mobile advertising services to its business customers and clients (collectively, “Clients”). As part of these services, Marchex:
- Provides click-to-call and view-to-call analytics services to Clients, helping Clients track and evaluate advertising performance by measuring and analyzing actual calls delivered from online and mobile ad campaigns or via certain websites.
- Helps Clients drive calls and/or other desired outcomes through targeted ad campaigns on third-party sites and provides related analytics services.
- Provides call recording and other analytics services to its Clients related to their inbound calls.
Information Collected and Used in Provision of Our Analytics and Advertising Services
For the purpose of providing call analytics and performance advertising services to Clients, we collect online usage and analytics information across third-party websites. We may link this information with other information we collect from third parties, including cross-device information, as well as information we collect offline.
The types of non-personally identifiable information we collect in providing our analytics services include IP address, a date and time stamp, device ID, cookie ID, URL and referring URL, browser type, advertising identifiers, header information, and other information about the ad or web page or mobile application the user was viewing. We collect this information automatically via cookies and pixel tags or from third party providers. We may also collect information related to calls placed to our Clients, such as caller ID information of the caller, and may link this information to the online activity we have collected, as well as to information collected from third parties which may include cross-device information. Such correlations may be used to help our Clients deliver targeted advertising content to their users based on anonymous identifiers.
Sometimes we may collect sensitive information as part of providing services to our Clients. Sensitive information includes information or an opinion (that is also personal information) about an individual’s health, racial or ethnic origin, political opinions, philosophical beliefs, criminal record and sexual orientation, amongst other things.
The use of information collected through our Marchex Call Analytics services is for the purpose of providing our Marchex Call Analytics services to our Clients. More specifically, Marchex uses this information to provide call analytics, advertising and performance measurement services on behalf of Clients, and to provide Clients with reports and metrics about the success of their advertising campaigns.
Marchex collects information under the direction of its Clients, and has no direct relationship with the individuals whose personal information we process. If you are an individual who would no longer like to be contacted by one of our Clients, please contact that Client directly. An individual who seeks access, or who seeks to correct or delete his/her personal information, should direct his/her query to the Client, the data controller. If Clients request Marchex to correct or delete his/her personal information, we will respond within a reasonable timeframe.
We may transfer personal information to companies that help us provide our services. Transfers to subsequent third parties are covered by the service agreements with our customers.
If you would like to opt out of our online call analytics services, you may do so by clicking here to obtain the Marchex opt-out cookie.
If you opt out of the Marchex online Analytics Services, it tells our servers not to link the fact that you viewed a particular ad to the fact that you placed a call to a Client; we will still count you when compiling aggregate information about ad views, such as number of impressions. Further, opting out of our online analytics services will not opt you out of Marchex call recording and offline call analytics services provided to Clients.
If your browser is configured to reject cookies when you visit the opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your opt-out will no longer be effective.
If you would like information about how to opt out of having your information collected in mobile applications, you may go to: https://www.ghostery.com/support/global-opt-out/.
European Union and United States Safe Harbor and Privacy Shield Programs
In October 2015, the European Court of Justice invalidated the cross-border personal data sharing certification that had previously been in effect between the European Union and the United States. Marchex had been a certified member of such Program. In addition, prior to the invalidation of the Safe Harbor Program, Marchex had participated in the TRUSTe Privacy Seal program and had been reviewed in accordance with the standards of such program.
In February 2016, the European Commission, together with the United States Federal government, presented a new privacy framework, referred to commonly as the Privacy Shield. The terms of this new framework are subject to further governmental approvals and implementation conditions, which the parties expect to be completed in June 2016. Through this transition period, Marchex continues to comply with the U.S. – E.U. Safe Harbor framework and the U.S. – Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. Marchex has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Marchex’s certification, please visit http://www.export.gov/safeharbor.
In the absence of any established safe harbor framework, Marchex has conducted any personal data transfer from the European Union to the United States in accordance with applicable European and U.S. law and guidance from the applicable government agencies. Marchex has entered into various agreements on the basis of the Model Clauses established by the European Commission as a means of transferring certain data from the European Union to the United States.
Disclosure to Overseas Recipient
User Access and Retention of Information
Marchex customers may access, change or delete most of their personal information on record with us, by logging into their account and updating it. If you have any questions or need assistance in changing, deleting, or accessing some information, you may contact us at firstname.lastname@example.org. We will respond to your request to access within 30 days.
We will retain your information (including information we collect on behalf of our Clients) for as long as your or that Client’s account is active or as needed to provide you services, and as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, or as otherwise reasonably necessary for our business purposes.
The security of your personal information is important to us. We have implemented safeguards, including where appropriate SSL encryption for sensitive data in transmission, to protect the personal information submitted to us. No method of transmission over the Internet, or electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Site, you can contact us at email@example.com.
Contact Information for Questions and Concerns
520 Pike Street, Suite 2000
Seattle, WA 98101
Effective June 21, 2016
If Marchex does not satisfactorily address your concern, please contact TRUSTe at https://feedback-form.truste.com/watchdog/request.