Read the first of its kind, in-depth research into consumers’ needs in a modern shopping process.
See findings from a brand new proprietary research study that included qualitative interviews with car buyers, a quantitative survey of 1,700 car buyers, and a study of over 228,000 sales-related conversations with dealerships.
Today’s consumer is serious and their time to purchase is compressed. It’s not a race to the bottom; dealers that differentiate by establishing trust earn the right to charge a competitive price. See which communication channels car buyers use, what information they need, and the most common pain points in their shopping journey. Marchex uses research to deliver solutions that improve your business. See why thousands of dealers trust Marchex to improve sales and the customer experience.