BANGS wanted to grow their ambassador program to extend the company’s reach.
BANGS found SMS was the best way to engage and build relationships with their ambassadors.
By sending out relevant, timely messages to the ambassadors, keeping them engaged, they were able to ramp the program from 500 to 6500 ambassadors.
To reach customers at this scale, they also turned to SMS, essentially running marketing campaigns via text.
SMS marketing campaigns to its distributed customer base contributed to increased shoe sales during peak periods like Black Friday.