Revolutionizing Automotive Digital Marketing with Marchex Solutions

Case Study


The Del Grande Dealer Group (DGDG) is the Bay Area’s largest family-owned automotive group. The dealer group is comprised of 19 retail locations and 17 brands. For more than 25 years, we’ve been dedicated to providing a world-class guest experience; offering thousands of new and used vehicles, transparent pricing, plus the ability to purchase any car, truck, SUV or EV completely online with our exclusive No Brainer Checkout.

DGDG Mission

Our goal is to ensure the car buying experience is as fast, easy, and hassle-free as possible. It all starts with PROJECT100; our commitment to provide 100% customer satisfaction to 100% of our customers, 100% of the time. With No Brainer Checkout, our guests can buy a new or used vehicle online, get an instant trade-in offer, get loan pre-approval without impacting credit score, and even customize lease or purchase options.

The Results

Enhanced Marketing
Attribution via
DNI Solution

Amplified Understanding
of Customer Intent Across
Multiple Locations

Cost Efficiency