Optimizing Paid Search with Call Tracking
Once you have visibility into which ads drive calls, you can optimize your SEM campaigns to drive even more.
For example, marketers know that their highest value search campaign is often the most expensive too. They also know that inbound callers spend an average of 28% more and convert 30% faster. Adding call extensions during peak business hours can reduce cost-per-acquisition.
Similarly, many marketers still have low conversion rates on mobile. You can test call-only ads in Google Ads alongside your traditional paid search ads for mobile only. Use the phone call conversions metric to compare call-only ads against landing page conversion rates. Don’t spend money on ads that don’t convert.