Our GA4 integration with Marketing Edge gives users greater visibility into the customer journey by combining Marketing Edge’s call tracking and conversation intelligence capabilities with GA4’s focus on the customer’s website journey. With more knowledge on what occurs during your prospects’ interactions with your business, you can provide a better customer service experience, have more productive phone calls, and boost revenue.
Key benefits of the integration include scalability and customizability. It can support any format due to the user’s ability to configure event names and parameters. Both existing and custom schemas can be configured with the integration. It is also configurable with UI and API and can be scaled to accommodate a few or thousands of properties.
This is a zero code integration that is easy to set up.