Our SA360 and GCM integrations pull down available Floodlight Activities for setup and uploads conversions to Floodlight Activities. With the GCLID and GCLSRC, Google is able to match the conversion back to a keyword, ad, or campaign.
Call Extensions and Conversion uploads are achieved through the Google Ads Integration. By connecting SA360 to Google Ads, users are able to access conversions uploaded to Google Ads by Marketing Edge. Unify your search ad data and optimize marketing operations with GCM and SA360 integrations.