Marchex Marketing Edge picked up the gold in the Marketing Solution-New Version category in the 2021 Stevie Awards. The Stevie Awards recognize the achievements of contact center, customer service, business development, and sales professionals worldwide. The selection panel looks for solutions that address real-time consumer demands and compelling client success stories in addition to the benefit the solution provides to customers.
Marchex Marketing Edge enables marketers to make data-driven decisions to improve their digital marketing performance. It reveals which marketing campaigns and channels result in call and text conversions so marketers can maximize the value of their ad spend. Importantly, Marchex Marketing Edge integrates with dozens of marketing tools including Salesforce, Google Ads and Google Analytics, Hubspot, and more.
“Once we implemented Marchex we saw immediate results. Not only has the Marchex platform allowed us to better track and analyze the information, but it’s given us the resources we need to make better decisions going forward.”
—Matt Jackson, Sr. Manager, Consumer Media and Digital Marketing, Essilor of America
In today’s business landscape, consumers can connect with companies in a variety of ways, including calls and texts. For marketers, it can be challenging to know which channels and ads drive revenue.
Businesses rely on their marketing teams to drive leads from inbound phone calls and text messages, so marketers need to understand if these leads are generating the right outcomes. Marchex Marketing Edge helps marketers:
- Accurately attribute calls and texts
- Optimize digital marketing channels
- Increase return on ad spend