Marchex Marketing Edge
Create more revenue-generating conversations by making better media buys
Stop wasting media dollars on new customer conversations that don’t result in sales. Know the outcomes with Marchex Marketing Edge.
Marchex Marketing Edge is an innovative, easy-to-use conversational analytics solution that enables marketers to make data-driven decisions that improve their digital marketing performance. It reveals which marketing campaigns and channels result in call and text conversions so you can maximize the value of your ad spend.
Marketing Edge also integrates with Marchex Sales Edge Rescue to provide real-time lost sale alerts so Sales can save the deal.
Make data-driven decisions to improve digital marketing performance. Empower Sales to make the most of every opportunity.
Accurately Attribute Calls and Texts
Know which marketing efforts generate inbound calls and texts.
- Get real-time total call and text message count by ad, campaign, channel, or session to understand the source.
- Identify trends using customized reporting and an easy-to-use KPI dashboard.
- Help from a professional onboarding specialist accelerates your set-up and makes campaign creation and management quick and easy
- Easily integrate with Google Analytics, Adobe Analytics, or CRM to track sales and map the customer journey.
Increase Your Return on Ad Spend
Understand call outcomes using Conversation Intelligence.
- Identify the most effective campaigns and channels based on lead scoring.
- Map keywords to call outcomes using preset and customizable AI Signals.
- Associate website tags to phone call outcomes.
- Upload call outcome data into Google Ads, Bing, Facebook, and more.
- Access call recordings, transcripts, and caller ID directly within the UI.
- Tag and label phone calls to make better data-driven decisions.
Get the Credit Your Agency Deserves
Take credit for marketing-driven texts and phone sales.
- Work within your existing marketing and sales processes and platforms such as Search Ads 360, Bid Management Platforms, Salesforce, HubSpot, Adobe, and more.
- Well documented APIs available for customized data integrations.
- Automated reporting to manage scaled campaigns.
- Create audience segments based on customer conversations.
- Identify conversations as a Lead, Non-lead, Current Customer, or Voicemail.
Rescue Lost Sales¹
Empower Sales to receive real-time alerts when a caller showing high purchase intent doesn’t buy.
- By adding Sales Edge Rescue, you can empower your sales team to receive real-time text and/or email notifications when a caller showing high purchase intent ends a conversation without making an appointment or a purchase – so they can reengage to save the sale.
- Deliver new accountability and transparency at the business location level.
- Ensure data accuracy using AI and human verification.
- Quickly surface and identify trends in closing or losing sales to optimize your sales process and train underperforming sellers.
¹Not included with Marketing Edge, but Sales Edge Rescue seamlessly integrates as an add-on product.
Core
- Call tracking using toll-free and local numbers
- Basic routing (IVR selection, Time of Day, Follow-me)
- Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign Attribution
- SPAM Call Protection
- All Available Integrations
- Standard Reporting
- Web Form Attribution
- Inbound Text Attribution
- Email Alerts
- Enhanced Caller ID
Advantage
- Call tracking using toll-free and local numbers
- Basic routing (IVR selection, Time of Day, Follow-me)
- Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign Attribution
- SPAM Call Protection
- All Available Integrations
- Standard Reporting
- Web Form Attribution
- Inbound Text Attribution
- Email Alerts
- Enhanced Caller ID
- Geo or zip code routing
- Call transcription
- Keyword spotting
- Call scoring
- PCI Redaction
Core
Know which marketing efforts generate inbound calls and texts
Call Analytics
- Local and Toll-free Call Tracking NumbersIncluded call tracking numbers can be local, toll-free, or a combination of local and toll-free.
- Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign AttributionAssign one number or numbers from a rotating pool to media placements and capture a variety of web attributes. Typically used to uniquely attribute a call to a media source, search campaign or keyword that drove the call from a landing page or website visit.
- Call RoutingRoute inbound calls to a different forward-to number or different locations based on user input or time information. For example: • Time of Day – Route calls based on day of week and time of day • Follow Me – Forward calls from one termination number to the next • Caller Segmentation – IVR to route calls based on the menu option provided to the caller
- Interactive Voice Response (IVR)Create interactive voice response paths featuring pre-recorded voice responses for appropriate situations, keypad signal logic, access to relevant data, and the ability to record voice input for later handling.
- SPAM Call ProtectionEvery single one of the millions of calls that are processed through our network daily must pass through a rigorous, multi-layered protocol before reaching the advertiser or business. Our stringent quality measures yield the highest level of “clean calls” in the industry to ensure that all calls are from valid leads. The result: quality call analytics and lead attribution.
- Call RecordingDual-channel high-fidelity recordings.
- Auto and Manual Call TaggingAuto: Users determine a pre-defined set of criteria such as duration, DNI data etc. to classify calls. Calls are then automatically identified that meet the chosen criteria. Tagged calls are then displayed in reporting, making call segmentation quick and easy. Manual: A listener can assign data tags to manually classify the call while listening to a call playback.
- Whisper MessagePlays branded message to the business receiving the call before the caller is connected.
- Email AlertsReceive email alerts for calls successfully connected from an ad campaign or when those calls are missed
- Inbound Text AttributionSMS Enabled Call Tracking Service that enables “mobile to mobile” texting or “mobile to chat client” service.
- Web Form Attribution
Support
- TrainingYour Marchex Customer Success team will provide onboarding and training to help you make the most of your Marketing Edge solution.
Available Add Ons
- Rich Consumer DataObtain rich demographic and lifestyle information about each caller, using the phone number as a unique identifier
- Custom ReportingIn addition to the standard reporting available via the Marketing Edge platform or API, Marchex also offers ad hoc, scheduled and custom reports upon request.
- Sales Edge RescueSales Edge Rescue can alert you in near real-time when a potentially high-valued sales conversation ends negatively and then give your sales team the ability to immediately follow-up and save the sale.
Advantage
Understand call outcomes using conversation intelligence
Call Analytics
- Local and Toll-free Call Tracking NumbersIncluded call tracking numbers can be local, toll-free, or a combination of local and toll-free.
- Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign AttributionAssign one number or numbers from a rotating pool to media placements and capture a variety of web attributes. Typically used to uniquely attribute a call to a media source, search campaign or keyword that drove the call from a landing page or website visit.
- Call RoutingRoute inbound calls to a different forward-to number or different locations based on user input or time information. For example: • Time of Day – Route calls based on day of week and time of day • Follow Me – Forward calls from one termination number to the next • Caller Segmentation – IVR to route calls based on the menu option provided to the caller
- Interactive Voice Response (IVR)Create interactive voice response paths featuring pre-recorded voice responses for appropriate situations, keypad signal logic, access to relevant data, and the ability to record voice input for later handling.
- Geo or Zip code RoutingAutomatically route calls based on: • Geography – Route calls based on the incoming caller’s area code • Zip Code – Route calls based on the incoming caller’s zip code
- SPAM Call ProtectionEvery single one of the millions of calls that are processed through our network daily must pass through a rigorous, multi-layered protocol before reaching the advertiser or business. Our stringent quality measures yield the highest level of “clean calls” in the industry to ensure that all calls are from valid leads. The result: quality call analytics and lead attribution.
- Call RecordingDual-channel high-fidelity recordings.
- Auto and Manual Call TaggingAuto: Users determine a pre-defined set of criteria such as duration, DNI data etc. to classify calls. Calls are then automatically identified that meet the chosen criteria. Tagged calls are then displayed in reporting, making call segmentation quick and easy. Manual: A listener can assign data tags to manually classify the call while listening to a call playback.
- Whisper MessagePlays branded message to the business receiving the call before the caller is connected.
- Email AlertsReceive email alerts for calls successfully connected from an ad campaign or when those calls are missed.
- Inbound Text AttributionSMS Enabled Call Tracking Service that enables “mobile to mobile” texting or “mobile to chat client” service.
- Web Form Attribution
Conversation Intelligence
- Call TranscriptionCall conversations are automatically converted into full-text transcripts that are readable and searchable.
- Keyword SpottingTag and score calls based on specific words said by a caller or agent on any given call or voicemail transcription.
- Call ScoringFunctionality that detects signals that indicate high intent on the part of the caller. Based on transcripts derived from dual-channel recordings along with machine learning interpretation models. 4 Predefined Dispositions: • Lead: Intent to purchase or do business • Non-Lead: General enquiry or no intent to do business • Current Customer: Flags callers who have previously contacted or been a customer of the business. • Voicemail: Calls that end in voicemail
- PCI RedactionAutomatically remove payment information, such as a credit card number from call recordings for an even higher level of security and privacy.
Support
- TrainingYour Marchex Customer Success team will provide onboarding and training to help you make the most of your Marketing Edge solution.
Available Add Ons
- Rich Consumer DataObtain rich demographic and lifestyle information about each caller, using the phone number as a unique identifier
- Custom ReportingIn addition to the standard reporting available via the Marketing Edge platform or API, Marchex also offers ad hoc, scheduled and custom reports upon request.
- Sales Edge RescueSales Edge Rescue can alert you in near real-time when a potentially high-valued sales conversation ends negatively and then give your sales team the ability to immediately follow-up and save the sale.
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