CASE STUDY

Realtor.com utilizes chatbots to increase qualification and conversion rates

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Mobile has taken the main stage as the device of choice for consumers to make their everyday purchases. Businesses are now creating strategies to engage with their customers and prospects via mobile devices.

As an online real estate listing service connecting home buyers with agents, Realtor.com wanted to increased qualification rates and conversions by implementing a mobile strategy.

The Results

45%

seller qualification rate

(up from 18%)

60%

of leads now qualified by bot