Your customers expect to reach you by text — and you should want them to

In fact, 56 percent of consumers prefer to text with brands (TechCrunch).

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How to use text messaging in your business

Texting in business supports the revenue side of your business as well as internal communications.

 

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Field Communications

SMS is a great way to send messages and know they will be seen. This is especially valuable when communicating with your staff in the field. Leverage text to make sure your field staff are up to date in real time, without requiring them to install additional software or use a new channel.

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Sales

Text is a great way to engage with prospects. You’re building a relationship with a prospect over the channel where they likely spend the most time. Many people use texting as their primary form of communication, so you much more likely to get a response.

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Marketing

Texting is a great channel for nurturing leads. Once you’ve opened up this communication channel, you’re able to nurture leads by sending relevant, valuable content to keep them engaged. Whenever they are ready to purchase, they can just reply back to the text and get routed to a sales person.

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Service

Text is quickly becoming a go-to tool for customer service organizations. With text, your team can solve customer issues quickly, provide real-time information and serve multiple customers at once — unlike phone calls and email.

Why Text?

56 percent stat image
of consumers prefer to text with brands (TechCrunch).


SMS open rate vs. 20% for email (Gartner).


of consumers surveyed use text more than any other messaging app (Zipwhip).

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Add a text channel with Marchex Sonar

See how businesses are using text

Text has a variety of use cases across the organization

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Texting helps Bird Scooter keep its team up-to-date

See how Bird Scooters protects its inventory by keeping staff informed.

View the case study
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Text and bots help Realtor.com qualify leads faster

See how Realtor.com automates and boosts lead conversion by using text and bots.

View the case study
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How text can support customers when calls can't

Learn how Kin Insurance created a claims department with SMS.

View the case study

See how much more revenue you could generate with text.

Calculate your revenue potential.
  1. ?

    Enter the typical number of leads you reach out or reply to each month.

  2. ?

    Enter the typical response rate from your monthly leads.

    %
  3. ?

    The response rate to text varies by industry. However, Gartner estimates that the response rate to text is roughly 45% compared to 6% for email. Sonar customers have seen 2X to 5X uplift in response rates.

    %
    Additional leads you would have a conversation with each month Total: {{ formatDecimals(((field3/100) - (field2/100)) * field1, 0) }}
  4. ?

    Of your monthly opportunities, what is your typical close rate?

    %
  5. $

${{ formatNumber(monthlySales) }}

Increase in Monthly Revenue

Getting text right on your own is hard. Marchex Sonar makes it easy.

Consumers nearly always prefer the path of least resistance…and it doesn’t get much easier than text. No wading through phone menus, filling out forms, or waiting for an email reply. Learn how two-way texting in business can improve your operations and boost revenue.  Marchex Sonar intelligent mobile messaging can boost response and engagement as much as 5X.

 

Featured Webinar

4 Ways You Can Use Two-Way Texting Across Your Organization

Texting is an increasingly popular way for businesses to reach customers and employees. Businesses that don’t implement a text channel may be unintentionally limiting their communications with prospects and customers.

In this webinar, learn four key ways to use text in your organization:

  • Accelerate the path to purchase
  • Boost campaign performance
  • Support current customers and provide a great experience
  • Keep employees informed in real time
Watch Now

Ready to see what two-way texting can do for your organization?

Request a demo

Let’s start by filling out this short form

Privacy Policy
If you prefer not to receive marketing emails from Marchex, you can opt-out of all marketing communications or customize your preferences here.