Your customers expect to reach you by text — and you should want them to

In fact, 56 percent of consumers prefer to text with brands (TechCrunch).

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How to use text messaging in your business

Texting in business supports the revenue side of your business as well as internal communications.


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Field Communications

SMS is a great way to send messages and know they will be seen. This is especially valuable when communicating with your staff in the field. Leverage text to make sure your field staff are up to date in real time, without requiring them to install additional software or use a new channel.

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Text is a great way to engage with prospects. You’re building a relationship with a prospect over the channel where they likely spend the most time. Many people use texting as their primary form of communication, so you much more likely to get a response.

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Texting is a great channel for nurturing leads. Once you’ve opened up this communication channel, you’re able to nurture leads by sending relevant, valuable content to keep them engaged. Whenever they are ready to purchase, they can just reply back to the text and get routed to a sales person.

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Text is quickly becoming a go-to tool for customer service organizations. With text, your team can solve customer issues quickly, provide real-time information and serve multiple customers at once — unlike phone calls and email.

Why Text?

56 percent stat image
of consumers prefer to text with brands (TechCrunch).

SMS open rate vs. 20% for email (Gartner).

of consumers surveyed use text more than any other messaging app (Zipwhip).

Add a text channel with Marchex Sonar