The Marchex Blog

Forrester Publishes New Conversation Intelligence Report

Forrester recently published its New Tech: Conversation Intelligence For B2B Revenue, Q3 2021 report to help B2B sales organizations make informed decisions when selecting a Conversation Intelligence vendor in an emerging market.

According to authors Seth Marrs and Matthew Flug, B2B sales teams need conversation intelligence to be insights-driven. Businesses should harness their data and apply analytics at every opportunity to differentiate their products and customer experiences. Businesses that leverage conversation intelligence can improve visibility into buyers’ and sellers’ activities, reduce seller admin time, and improve coaching insights.

The Conversation Intelligence market is diverse, both in vendor size and in the functionality they offer. The use cases for conversation intelligence grow as functionality evolves. To help buyers better evaluate vendors, the report segments 18 vendors by primary functionality, geographic presence, vertical market focus, and sample customers.

Forrester spoke with its expert analysts and interviewed external subject matter experts in its search for the most important B2B conversation intelligence technologies. The report categorizes vendors by technology maturity, comprising Early Stage, Growth Stage and Late Stage segments, and recognized Marchex as a late stage Conversation Intelligence vendor.

A Must-Have Technology

According to the report, Conversation Intelligence will be a must-have technology, so start preparing now. Companies looking to be insights-driven should find a solution that captures all voice interactions and integrates with their seller’s process.

If you are a Forrester client, you can download the report here: Now Tech: Sales Enablement Automation, Q3 2021. It’s also available for purchase.

For more information about Marchex’s conversation intelligence capabilities visit our Sales Solutions page.