Digital.com, a leading independent review website for small business online tools, products, and services, has released its list of the Best Inbound Call Tracking Software Companies of 2021 after a 40-hour assessment by their research team. From over 80 possible solutions with rigorous qualification requirements, we are pleased to announce that Marchex has made the list.
Marchex Marketing Edge is an innovative, easy-to-use conversational analytics solution that enables marketers to make data-driven decisions that improve their digital marketing performance. It reveals which marketing campaigns and channels result in phone calls and text conversions so that marketers can maximize the value of their ad spend.
Digital.com considered features such as effective tracking tools and easy-to-use reports. Marchex understands how accurate, accessible data is crucial to making informed, data-driven decisions to increase ROI. Marketing Edge provides a real-time total call and text message count by ad, campaign, channel, or session to help the businesses understand what drives their sales conversations. Marketing Edge can also identify trends and use lead scoring to illuminate which parts of the customer journey are proving most effective.