The Marchex Blog

Marchex Launches Spotlight for Automotive

Marchex is excited to announce the launch of Marchex Spotlight for Automotive! Spotlight allows Marchex’s original equipment manufacturers (OEMs), brand, and dealer customers to maximize revenue by pinpointing failed business-to-consumer conversations and immediately triggering corrective actions through conversation intelligence technology. Read the press release to learn more about this essential addition to the Marchex product family.  

Key benefits of Spotlight for Automotive include: 

  • Insights focused on optimizing revenue and customer experience. 
  • Features that enable users to quickly understand progress against targets and identify priority areas of focus. 
  • Observations for dealership and retail teams that identify specific improvement opportunities. 
  • Applications that enable users to focus their attention on where the greatest impacts can be made. 

Spotlight is effective in part because it fine-tunes its corrective abilities by benchmarking call performances and outcomes across entire retail networks. By identifying where calls consistently fail, Spotlight’s AI-powered technology can quickly learn where to trigger action, and which actions are most appropriate to resolve the issue. Thanks to its scalability, Spotlight can measure across a single business or an entire network of locations down to localized dealer and department levels, providing users with direct insights to where action is needed to rectify problems, improve performance, and increase sales.  

Along with Spotlight for Automotive’s launch, Marchex is also proud to announce that it has signed a multi-year extension with a major automotive brand customer, as well as a multi-year engagement with a new major brand in the industry. With these partnerships official, Spotlight now includes eight brands and more than 8,500 dealers, representing more than 50% of the franchised dealerships in the US.  

“We continue to see strong momentum and interest in the automotive vertical tied to Marchex’s conversational intelligence products that deliver actionable insights to our customers,” said Edwin Miller, Marchex CEO. “Our solutions are proven to drive demonstrable success. Spotlight is the latest step in Marchex delivering world-class automotive conversational intelligence solutions to help our customers sell more.  Spotlight is already being met with significant interest and high adoption across our customer base.  While the initial focus for Spotlight is on automotive industry applications, its functionality is well suited to extend into other business categories and we look forward to developing these opportunities while building upon our leadership in automotive.”    

To learn more about the launch, read our press release here. If you’re curious about Spotlight for Automotive’s capabilities contact us today.