The Marchex Blog

Marchex named a leader by Opus Research for Applied Conversation Intelligence

Marchex has been named a leader for its Conversational Intelligence solutions by Opus Research in their 2021 Conversational Intelligence Intelliview report.

In the report, Opus analyzes the products, services, positioning, and potential of eleven Conversation Intelligence companies. The team assessed the value that each solution brings to calls, texts, and other conversations, as well as the market implications of each company’s product line. Opus Research found Marchex to be an industry leader in both market presence and product completeness/flexibility, due to our multi-channel capabilities.

Marchex’s key differentiators are what set us apart, including our advanced AI that was built on a large-scale conversational data set of over a billion minutes of customer conversations processed every year. While the industry standard is AI-enabled keyword spotting, Marchex goes beyond that with caller intent reporting and outcome classification that allows businesses to follow up with customers in real time.

Key Marchex differentiators highlighted in the independent report include:

  • Advanced AI models built on a large-scale conversational data set of 1+ billion minutes of consumer-to-business conversations processed annually. Marchex AI goes well beyond the keyword spotting approach prevalent in the industry.
  • Multi-channel conversation intelligence expansion – SMS text messaging and outbound calls, extending Marchex’s ability to use artificial intelligence to surface deep consumer intent signals across text messaging and voice communication channels.
  • Cross-platform conversation intelligence expansion – Enables sales and marketing teams to apply conversation intelligence services to conversations that originate in a growing set of other (non-Marchex) communication platforms that include CPaaS, UCaaS, CCaaS and other solution provider offerings.

Marchex Sonar and Marchex Marketing Edge offer a diverse and comprehensive suite of sales and marketing solutions that help revenue teams increase engagement, close rate, revenue, and customer satisfaction.

To learn what Marchex Conversation Intelligence can do for your business, contact us.