Getting text messaging right on your own is hard.

Marchex Sonar makes it easy

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Marchex Sonar intelligent mobile messaging can boost response and engagement as much as 5X

See how Marchex Sonar can accelerate lead qualification, conversions, and communication with prospects, customers, and field staff.

Marchex Sonar is an award-winning solution for intelligent mobile messaging that empowers operations, sales, and marketing teams to communicate with field staff, prospects, and customers personally, at scale, and dramatically increases critical actions, customer engagement, and conversions.

Getting text messaging right on your own is hard – from learning effective customer engagement that boosts response rates to ensuring compliance. Sonar makes it easy.

Sonar is a leader in SMS Marketing on G2Sonar is a leader in Mobile Marketing on G2Sonar is a leader in Lead Capture on G2Sonar is a leader in Lead Capture on G2

Boost critical actions, customer engagement and conversions

 

Alert field staff or partners with real-time updates regarding urgent business or customer actions via SMS.

Automatically send timely messages and content to field staff or partners, team-wide or individually

 

Engage prospects and enable convenient appointment scheduling on the channel they prefer: SMS.

Engage prospects in real-time using two-way communication

Get prospects to respond and book an appointment

Automatically and gently “nudge” prospects that don’t respond

 

Qualify, nurture, and reengage leads using SMS intelligent automation.

Streamline your top-of-funnel and increase staff efficiency by allowing a textbot to begin lead qualification

Automatically and seamlessly route the conversation to the right team

Engage in real-time using two-way communication before prospects go elsewhere

Re-engage and reactivate cold leads using customized triggers

Personal Communication at Scale

  • Communicate personally. Connect with field staff, prospects or customers through two-way text messaging in a way that is personable, yet scalable to drive engagement on the communication channel that they prefer
  • Contextual Outreach. All conversations are archived and can include historical and third-party context data to drive highly relevant, contextualized conversations
  • Intuitive and easy user experience. The familiar messaging user interface enables easy onboarding
  • Text from inside Salesforce. Users can harness the power of Marchex Sonar without having to leave Salesforce
  • Rapid Deployment. Fully functional out of the box messaging solution enables companies to quickly be running at full speed

Boost Your Operations, Sales and Marketing Productivity

  • Staff augmentation. Dramatically increase the productivity and effectiveness of your operations and customer-facing teams – and their resultswith intelligent automation, workflow, routing, message delivery, notifications, away messages and collaboration capabilities
  • Field Operations. Alert field staff or partners with real-time updates regarding urgent business or customer actions via SMS.
  • Convert Prospects. Engage prospects and enable convenient appointment scheduling on the channel they prefer, SMS.
  • Acquire New Customers. Qualify, nurture, and reengage leads using SMS intelligent automation.

Built for the Enterprise

  • Built-in feature set for Compliance, Privacy, and Security. Helps you adhere to U.S. time-of-day and opt-in governance under TCPA. Easy-to-use individual access rights management under CCPA and GDPR. All customer data within Sonar platform is protected using encryption.
  • Scalability. Functionality and pricing model scale with your organization.
  • Integrations and Customization. Bring messaging into your existing workflows, add custom business logic, systems, or a custom stack using one of our many third-party integrations, webhooks, or API.
  • Performance Monitoring. Monitor the performance of your entire team or specific individuals.
  • Analytics and A/B Testing. Understand common themes and trends of your Sonar usage. Quickly deploy and optimize campaigns based on data insights and results.

Choose the best plan for your business

Marchex Sonar Packages

Core

Ideal starter pack for small teams to get messaging right.

Contact us for pricing

FEATURES FEATURES

Enterprise

Level up with custom analytics, workflows and integrations.

Contact us for pricing

FEATURES FEATURES
Core
  • 5,000 Messages per month
  • 25 Users included
  • Setup (additional fee)
  • Support (additional fee)
Advantage
  • 50,000 Messages per month
  • 250 Users included
  • Setup (additional fee)
  • Support included
enterprise Enterprise
  • 500,000 Messages per month
  • 1,000 Users included
  • Setup included
  • Support included

Ideal starter pack for small teams to get messaging right.

Core
  • CampaignsCampaigns make it possible to send out mass texts to any segment of a target audience based on properties and includes data for A/B testing and response rates. Messages can be sent immediately, scheduled for later, or triggered via API.
  • Canned ResponsesSave templates of frequently used messages for individual or company-wide use.
  • Audience Properties ManagementAudience Properties Management gives more context and offer an easier way to segment audiences for Campaigns and Follow-Ups. Sort, filter, and categorize customers using desired property fields.
  • Desktop WidgetThe Desktop Chat Widget is a small piece of JavaScript code that can be placed on any website, which then generates a small button for leads to enter their phone number to receive text messages from a company. It’s is a great way to increase lead submissions.
  • Follow-UpsSchedule drip campaigns or automated text messages based on customized times or specific user actions. Follow-Ups allow for the creation of custom, automated cadences that will “follow up” with customers who forget or don’t initially respond to messages. When a customer replies, they will be removed from subsequent Follow-Ups and escalated to an agent.
  • Link Shortening & TrackingLong URL links can cut into text messaging character limits. Use link shortening to automatically shorten long links within text messages.
  • Message TagsMessage Tags provide the ability to add more contextual information to conversations. Tags can be added on any message within a conversation.
  • Ping WidgetWhenever someone visits the partner's website on a mobile device, a custom “Click Here to Text Us” banner is generated so customers are easily able to connect. When clicked, the customer’s native text app opens with the company’s phone number pre-populated. This is a great way to generate inbound leads.
  • Snooze ConversationTemporarily hide a thread of conversation from view for a designated period of time. This is useful for staying on top of important conversations that don’t need immediate attention.
  • API & WebhooksSonar’s API & Webhooks allows easy integration with Sonar into most tech stacks. Specific Sonar features can be directly pulled into 3rd party or homegrown CRMs.
  • Call ForwardingWhenever a customer calls one of the numbers they've been texted from, Sonar will automatically forward it to the specific call-forwarding number.
  • Company Away MessagesAutomatically respond to customers after business hours. Since customers using SMS typically expect a quick response, using Away Messages instantly notifies customers to expect a follow-up with once the team is back in the office. This is a company-wide setting.
  • Keyboard ShortcutsUse specific keystrokes from within the Sonar dashboard to quickly navigate conversations or bring up canned responses.
  • Opt-In/Out trackingEach customer’s contact page has a visual display showing whether customers have unsubscribed from text messaging. Unsubscribed customers will no longer be able to be sent messages until they are resubscribed.
  • Double Opt-InDouble opt-in is a two-step verification process to confirm customers in a messaging list. Enabling double opt-in allows the generation of a messaging list that complies with TCPA policies.
  • Intelligent Time Zone ComplianceAn added safety measure to avoid sending texts to customers or prospects during non-business and unapproved hours as stated by TCPA law guidelines. Under TCPA, companies can only text consumers between the hours of 8 a.m. and 9 p.m. in the respective time zone of the recipient. Messages sent outside of compliant hours can be queued up to be sent during the next compliant hour.
  • AnalyticsUnderstand common themes and trends of your Sonar usage. The detailed analytics dashboard provides data to improve communication with customers. Analytics show metrics on message management and volume as well as agent performance, and they help to make informed decisions based on team or individual performance.
  • CSV ImportOne of the easiest ways to get customers into Sonar is to import them via CSV file.
  • Data ExportExports data for customer and message information. Customer exports include data such as customer information, created date, subscribed/unsubscribed, last active, properties, and Double Opt-in. Message Exports include details such as message copy, sent/received direction, and to/from phone number.
  • Delivery StatusSonar provides full visibility on the status of message deliverability to see if messages are in queue, sent, delivered, or possibly experienced an error.
  • User ManagementManage user invitations and assign them as either Team Members or Admins.
  • Team CollaborationSeparate and route messaging/contacts by teams. Tackle prospects together or gain visibility on team engagements.
  • Hosted SMS (additional fee)Add text messaging capabilities to a landline or existing business phone number. This does not affect your voice capabilities of the existing number and only registers the number for SMS to route in and out of Sonar's platform.
  • Local NumbersSet up a phone number pool with numbers from a chosen local area code for a more personal two-way messaging experience. For increased deliverability, there will be one phone number for every 200 customers. Each customer will only see messages from one number.
  • Toll Free NumbersHave one Toll-Free number for all customers where the text traffic at the carrier level goes through business-purpose spam filters. This results in better deliverability rates for business use.
  • Short Codes (additional fee)Use one number for all customers. Since short codes must go through an application process with the carriers, messaging use cases will be pre-approved and lead to high deliverability.
Integrations
  • SlackReceive push notifications of Sonar messages within Slack.
  • CalendlyShare a Calendly link with customers from within Sonar messages for quick appointment scheduling. Requires a Calendly Pro account plan.
  • ZapierConnect Sonar to apps you use every day to automate tasks. Set triggers based on what happens in Sonar (i.e. receive a message), and then Zapier perform actions (i.e. add a new customer to CRM) in another app. Triggers can also be set based on what happens in an another app (i.e. adding a new customer in CRM), and then Zapier will perform an action in Sonar (i.e. send a SMS message to a customer).
  • ZendeskTickets can automatically be created in Zendesk from incoming messages, with no additional logins required. All messages and chats will be mirrored in Zendesk as well as Sonar.

Everything in Core plus…

Advantage
  • AI Bots (3 bots included)Chatbots can be customized for specific business needs to work hand-in-hand with users and feel like an extension of the team. Bots help with responding to customers 24 hours per day to keep engagement high.
  • User Away MessagesNotify customers of availability at the user-level with individual availability and auto-reply options.
  • Intelligent RoutingSetup sophisticated rulesets for routing or allow our bots to intelligently route leads to the right team at the right time.
  • Standard WorkflowsA powerful framework that allows the use of custom business logic on top of any of Sonar’s features. This allows Sonar to be easily and quickly customized for even the most sophisticated organizations. Some examples include: Lead Scoring, Assign to Team Based on Property, Create Conversion Event Based on Property.
  • Custom Analytics (5 custom reports included)Based on strategic business goals, analytic data can be compiled into easy-to-read reports and scheduled on a regular cadence for improved company reporting.
  • Roles & Permissions Management (RBAC)Manage and control user privileges of features in Sonar. With role-based access controls (RBAC), roles can be aligned with employees’ positions by giving access to desired features and data. Permissions can also be controlled at the team-level.
  • Hosted SMSAdd text messaging capabilities to a landline or existing business phone number. This does not affect your voice capabilities of the existing number and only registers the number for SMS to route in and out of Sonar's platform.
  • Short Codes (additional fee)Use one number for all customers. Since short codes must go through an application process with the carriers, messaging use cases will be pre-approved and lead to high deliverability.
Additional Integrations
  • SalesforceHarness the power of texting without having to leave Salesforce using a powerful and feature-rich text messaging integration. Sync a contact’s number, conversation history, and properties directly into both Salesforce and Sonar.
  • OktaProvision users through an existing OKTA implementation. Work with our implementation team to set up OKTA to manage roles and permissions for different users.
  • Integration Customization (additional fee)Custom options for integrations that fall outside our standard options. Sonar can integrate with many services to help gain context from data sources without having to cross-reference through another solution.

Everything in Core plus…

enterprise Enterprise
  • AI Bots (10 bots included)Chatbots can be customized for specific business needs to work hand-in-hand with users and feel like an extension of the team. Bots help with responding to customers 24 hours per day to keep engagement high.
  • User Away MessagesNotify customers of availability at the user-level with individual availability and auto-reply options.
  • Intelligent RoutingSetup sophisticated rulesets for routing or allow our bots to intelligently route leads to the right team at the right time.
  • Standard WorkflowsA powerful framework that allows the use of custom business logic on top of any of Sonar’s features. This allows Sonar to be easily and quickly customized for even the most sophisticated organizations. Some examples include: Lead Scoring, Assign to Team Based on Property, Create Conversion Event Based on Property.
  • Custom WorkflowsCustomization options for workflows that fall outside our standard options.
  • Custom AnalyticsBased on strategic business goals, analytic data can be compiled into easy-to-read reports and scheduled on a regular cadence for improved company reporting.
  • Roles & Permissions Management (RBAC)Manage and control user privileges of features in Sonar. With role-based access controls (RBAC), roles can be aligned with employees’ positions by giving access to desired features and data. Permissions can also be controlled at the team-level.
  • Hosted SMSAdd text messaging capabilities to a landline or existing business phone number. This does not affect your voice capabilities of the existing number and only registers the number for SMS to route in and out of Sonar's platform.
  • Short Codes (additional fee)Use one number for all customers. Since short codes must go through an application process with the carriers, messaging use cases will be pre-approved and lead to high deliverability.
enterprise Additional Integrations
  • SalesforceHarness the power of texting without having to leave Salesforce using a powerful and feature-rich text messaging integration. Sync a contact’s number, conversation history, and properties directly into both Salesforce and Sonar.
  • OktaProvision users through an existing OKTA implementation. Work with our implementation team to set up OKTA to manage roles and permissions for different users.
  • Integration CustomizationCustom options for integrations that fall outside our standard options. Sonar can integrate with many services to help gain context from data sources without having to cross-reference through another solution.
show-featuresSHOW FEATURES show-featuresHIDE FEATURES

Integrations

Marchex Sonar enables businesses to easily integrate into a rich set of third-party Martech, Adtech, CRM and chat systems, and has the flexibility to support custom integrations.

  • Salesforce Integration with Marchex

    Salesforce

    Available with Advantage & Enterprise. Harness the power of texting without having to leave Salesforce using a powerful and feature-rich text messaging integration. Sync a contact’s number, conversation history, and properties directly into both Salesforce and Sonar.

    Close

  • Okta Integration

    Okta

    Available with Advantage & Enterprise. Provision users through an existing OKTA implementation. Work with our implementation team to set up OKTA to manage roles and permissions for different users.

    Close

  • Slack Integration with Marchex Sonar

    Slack

    Receive push notifications of Sonar messages within Slack.

    Close

  • Calendly Integration

    Calendly

    Share a Calendly link with customers from within Sonar messages for quick appointment scheduling. Requires a Calendly Pro account plan.

    Close

  • Zapier Integration with Marchex Sonar

    Zendesk

    Tickets can automatically be created in Zendesk from incoming messages, with no additional logins required. All messages and chats will be mirrored in Zendesk as well as Sonar.

    Close

  • Zendesk Integration with Marchex Sonar

    Zendesk

    Tickets can automatically be created in Zendesk from incoming messages, with no additional logins required. All messages and chats will be mirrored in Zendesk as well as Sonar.

    Close

  • API Integration

    API

    Sonar’s API allows easy integration with Sonar into most tech stacks. Specific Sonar features can be directly pulled into 3rd party or homegrown CRMs.

    Close

  • Webhooks Integration

    Webhooks

    Sonar's Webhooks allow easy integration with Sonar into most tech stacks. Specific Sonar features can be directly pulled into 3rd party or homegrown CRMs.

    Close

  • Integration Customization with Marchex Sonar

    Integration Customization

    Available with Advantage (additional fee) & Enterprise. Custom options for integrations that fall outside our standard options. Sonar can integrate with many services to help gain context from data sources without having to cross-reference through another solution.

    Close

See how much more revenue you could generate with text.

Calculate your revenue potential.

  1. ?

    Enter the typical number of leads you reach out to or reply to each month.

  2. ?

    Enter your typical response rate from your monthly leads.

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  3. ?

    The response rate to text varies among industries. However, Gartner estimates that the response rate to text is 45%, compared with 6% for email.

    %
    Additional leads you would have a conversation with each month Total: {{ formatDecimals(((field3/100) - (field2/100)) * field1, 0) }}
  4. ?

    Of your monthly opportunities, what is your typical close rate?

    %
  5. $

${{ formatNumber(monthlySales) }}

Increase in Monthly Revenue

“We’ve found Sonar to be incredibly helpful for trying out and iterating quickly on new ideas without having to invest our development team’s resources.”

 

Andrew Mattie
VP Product Development at Zillow