The Marchex Blog

Twilio Confirms 2022 Zipwhip Software Shut Down

With the recent Twilio acquisition of Zipwhip earlier this year, it was unclear how the Zipwhip customers would be affected. If you’re a Zipwhip customer, you should be concerned, as it’s often the customer who loses out when these types of acquisitions happen. And it didn’t take long for Twilio to move quickly on some changes.

The Facts

As of October 31st, 2021, Twilio announced that the Zipwhip software would be shut down completely, stating that all functionality, text history, and contacts will be removed and lost indefinitely if no action is taken. Zipwhip has also not changed their cancellation policy and expects customers to continue with their service until the end of their next renewal date.

This means that over 30,000 businesses will be forced to find a new texting platform if they plan to continue using one. Twilio has not confirmed a Zipwhip sunset date, but the company is asking Zipwhip customers to start planning for 2022, which is just a couple of months away.

No one likes to be forced to find a new provider, but it’s a great opportunity to reflect on what was great about the system, and where the blind spots were.

The Opportunity

The Marchex Sonar texting platform is trusted by winning multi-location brands. Much like Zipwhip, Sonar allows you to:

  • Text-enable your existing landline for texting
  • Allow for individual or shared inboxes
  • Integrate with top CRM systems

Unlike Zipwhip, or any other provider in the industry, Marchex Sonar also allows you to improve engagement and communication across your entire business with unparalleled features like:

  • Natural language AI and AI-powered conversation flows
  • Robust permission sets and detailed company hierarchy (over 70 customizable permissions)
  • Highly customizable workflows

These features can be deployed with custom development options to fit seamlessly into your business environment.

Next Steps

Marchex’s Sonar texting platform is the most powerful and robust in the industry. Request a demo and let’s determine how our AI-powered solution can enable and improve:

  • Sales Engagement & Client Support
  • Targeted Marketing & Follow-up Response
  • List Growth & Data Capture
  • Operations, including Alerts & Reminders


To learn more about Marchex Sonar, request a demo here.

Or call or text us here: (833) 459-2442.