Marchex is excited to welcome new dealers and our current clients to our booth at NADA 2023! We hope you will join us in Dallas, from January 26-29, 2023.
What can you expect to see at the Marchex booth this year? Well, to start off – we’re pretty happy with our booth design! It’s worth checking out.
Find us at booth #7253 where our automotive consultants will be on hand to answer any questions you may have related to call tracking, how to focus on calls to increase sales, and to learn where we see the industry going in 2023 and beyond…
Did I also mention we’ll have NADA show specials?
Schedule a Meeting
2023 NADA Event Plan (make sure you visit Booth #7253)
For hours and show details, visit the event website. The schedule is packed with a variety of programs designed to help dealers like yourself improve and sell more vehicles. Don’t forget to check out a highlight of the show—the Super Sessions—and gain a new perspective on current issues affecting the automotive industry. This year, NADA is hosting two Super Sessions, “The Future of Automotive Retail Roundtable” and “Best of the Best Ideas from NADA 20 Groups”. Beyond the Super Sessions, NADA is also hosting various smaller workshops where auto dealers can learn about niche topics or specific skills. Workshops this year include “Are You a Champion of Inclusion?” and “Coach Service Teams to Convert Sales Like a Boss”. Be sure to take full advantage of the NADA program offerings.
The State of the Industry
Our latest whitepaper, “Car Buying Has Entered a New Era, How Can Dealers Keep Up?”, dives into how current auto dealer and buyer interactions typically unfold, and what dealers can do to improve the outcomes of their calls. The whitepaper highlights some surprising statistics about preferred buyer communication methods as well as where communication breaks down. For instance, 79% (or nearly 8 in 10) of buyers prefer to speak with dealers over the phone. Despite this, they do not get connected to a representative 16% of the time, and when they do, 60% do not receive clear answers regarding vehicle availability or path to purchase. To find out if your dealership has room for improvement, schedule a consultation with us today, and we’ll be happy to answer all your questions at NADA.