The Marchex Blog

Driving Success: How DGDG Transformed Automotive Marketing with Marchex

In the fast-paced automotive industry, staying ahead is crucial for success. The Del Grande Dealer Group (DGDG), a prominent family-owned automotive consortium in the Bay Area, has been a trailblazer since its establishment in 1998. Committed to customer satisfaction and equipped with an extensive top-tier vehicle portfolio, DGDG continuously evolves to meet market demands. Partnering with Marchex, they elevated their digital marketing strategies, driving innovation in an ever-changing landscape. 

Recognizing the importance of optimizing marketing strategies amidst the surge in online advertising revenue, DGDG turned to Marchex. Their goal: eliminate marketing blind spots, enhance marketing attribution, and innovate. By tracking marketing attribution for phone calls, they gained insights to optimize budget allocation and boost Return on Ad Spend (ROAS). Integrating call event data with Google Analytics 4 (GA4) facilitated accurate attribution to Google Ads post-conversions. 

Del Grande Dealer Group’s core mission revolves around ensuring a seamless car purchasing journey for every customer. To further their commitment to absolute customer satisfaction, they introduced the No Brainer Checkout, an entirely online vehicle acquisition process. However, challenges surfaced, demanding solutions that navigated GA4 launch intricacies, seamlessly integrated with their CRM system, supported a complex DNI solution, and integrated with their Clarivoy integration. 

The results were remarkable. Enhanced marketing attribution via DNI solution, amplified understanding of customer intent across locations, and significant cost efficiency gains were achieved. The partnership with Marchex wasn’t merely transactional; it was a journey of mutual growth, driven by a commitment to modernization and excellence. 

“Marchex was willing to put in the work and technical resources to solve our challenges and do so in the timeline we needed.” 

Read the full case study here.  

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With Marchex’s innovative technology and unwavering support, DGDG has transformed their approach and is reaping both quantifiable and qualitative rewards. To see how a similar integration would help your business, schedule a consultation with our team today.