The Marchex Blog

Marchex Engage for Automotive Is Now Available in the Fortellis Marketplace

We’re thrilled to announce that Marchex Engage for Automotive has integrated into the Fortellis Commerce Exchange Platform.  This new integration automatically delivers up-to-date conversations, events and outcomes within the CDK Elead CRM, empowering auto dealers to easily deploy Marchex’s conversation intelligence and provide a better customer experience.

Dealerships and sales teams can gain insights that enable them to increase sales efficiency by taking the actions needed to make the most of every opportunity and sell more vehicles.

Marchex conversation intelligence enables dealers to automate data entry tasks by connecting conversation data from calls into their customer maintenance records. This data synchronization helps dealers improve data hygiene and track previous conversations for an enhanced customer experience and improved sales team performance.

Engage for Automotive enables dealers to:

  • Focus their Sales team’s follow-up conversations on the best leads by using Action Lists
  • Create deal-saving Action Alerts so team specialists can save lost sales after unsuccessful conversations
  • Drive accountability and ensure sellers follow up on leads
  • Have reality-based coaching discussions with sellers following recent sales conversations

With the new Marchex integration, dealers can now:

  • Ensure that customer records in CDK Elead CRM are automatically updated with conversation events and outcomes
  • Click-to-call any phone number from their CDK Elead CRM
  • Easily connect outbound calls to the Elead CRM from any phone, including mobile phones

“We’re pleased to offer Marchex Engage for Automotive on the Fortellis platform and deliver extraordinary innovation to dealers,” said Sandy Orlando, SVP data at Fortellis, CDK Global. “Leveraging the power of the Fortellis Marketplace allows Marchex to be part of a growing platform creating products that are shaping the future of automotive retail.”

Fortellis is a technology platform that allows the automotive industry to leverage, build, innovate and integrate apps and workflows to transform business. The Fortellis Marketplace is designed to connect automotive retail professionals, processes and technologies with seamless ease and transparency. Dealers can now subscribe to Marchex Engage from the Fortellis Marketplace here:

Fortellis Marketplace – Marchex Engage for Automotive