Senior Living Series #4: Make the most of a limited media budget

by Sterling Weiss

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As we move into 2018, senior living marketers everywhere are starting to tap into the marketing budgets they requested a few months back. I hope you got what you wanted! And if you didn’t—or even if you did—you know you’re not likely to get more funds until next year. Now your goal is to optimize that budget to deliver maximum return. Let’s explore how you can best do that.

For marketers in the senior living or multi-family space, paid search campaigns focused on driving phone calls may be the biggest tools in your marketing toolbox. But how agile is your bid management platform? To run your campaigns at optimal efficiency and effectiveness, you need up-to-the-minute keyword performance insights, which is where many bid management platforms fall short.

Call analytics solutions can provide real-time insights into how your media is performing. In turn, you can make more strategic media buys, which increases ROI and reduces the cost of acquisition. When your media budget is limited, every click and call matters.

Prove your value to the company

More and more companies demand data-driven results. So, you need to measure and show the positive performance of your marketing strategy. Or perhaps you’re an external agency handling marketing for a senior living company, where your job depends on proving the value of your efforts.

Your call analytics solution should offer detailed reporting that enables you to gain results on a granular level. When someone asks, “What has your marketing done for the company?” you can demonstrate a positive impact on the company’s bottom line.

Smart budget allocation

Limited resources are a reality for marketers. By implementing call analytics tools, you can gain insights that can help you optimize campaigns in real time. You spend the budget you have more efficiently to drive results and increase ROI.

Incorporating tools that measure call actions driven by paid search can help you boost the value received from your ongoing campaigns.

To learn more about call analytic solutions for the senior living industry, visit our senior living page.