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How Two-Way Texting Can Boost Your Business Performance

Two-way texting is an increasingly popular way for businesses to reach customers and employees. In fact, 90 percent of consumers want to text with brands. Businesses that don’t use a text channel may be limiting their potential with prospects and customers. Marchex company Sonar helps organizations implement SMS strategies for today’s business environment. Using two-way texting can help increase the number of customers and prospects businesses reach. Here are four key ways to use text in your organization:

Keep your team informed in real time

For distributed employees and field teams, staying up-to-date with the latest information is a critical part of operating seamlessly across your business. Leverage text to make sure your field staff is informed in real time. This is a valuable way to stay nimble and responsive.

Accelerate the path to purchase

Two-way texting is a great way to engage with prospects. Automated text sequences or bots can help qualify leads as they interact with your brand, doing a lot of the heavy lifting for you. In addition, you’re building a relationship with a prospect over the channel they use every day. By not requiring any habit changes to communicate with your business, you’re greatly increasing the potential response rate.

Boost campaign performance

Text can be a great marketing tactic since it’s an effective, but non-intrusive way to communicate with leads. While prospects can take their time in responding, there’s a very high likelihood that they will read your message, and response rates for text are significantly better than email.

Support current customers and provide a great experience

For a customer, knowing they can save your phone number in their phone and text you any time without having to wade through a phone menu is a much better experience. And text allows your business to support several customers simultaneously, improving response times and employee productivity.

Text as a business communication tool is on the rise. If you are interested in learning more about Marchex Sonar, check out our on-demand webinar: Four Ways You Can Use Two-Way Texting Across Your Organization.