Call Analytics 201

Marketers spend much of their budget to drive calls. But what happens next? Data from your customer calls – Conversation Analytics – can provide insights that can streamline and optimize the operations side of inbound phone calls.

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Upcoming Webinar
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3 Steps to Make Your Agency Indispensable

Increase value from your marketing efforts and PROVE it

You work hard to drive results from your advertising and call marketing campaigns, but the only way to make your marketing efforts truly indispensable is to create value and prove it. Join Marchex for a live webinar focused on agencies (or any marketing team):

  • Learn which keywords drive calls and optimize media spend
  • Get insights to help you reduce customer churn
  • Discover new tools that can help you prove your value
Register Now

Conversation Analytics surface insights from deep within your caller data

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Conversation Analytics

What they are and what they can tell you

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Customer success story

Learn how agent script tracking helped a national franchise boost appointments by 25%

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Key conversational metrics

Interview with the Senior Product Marketing Manager for the Conversation Edition of Marchex Call Analytics

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Conversation Analytics in Action

Auto Ancillary Benchmark Report

Meineke Car Care Centers transforms the customer experience with speech analytics

Meineke improves store performance at scale

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Transportation franchise drives more revenue with Marchex

Transportation enterprise converts more callers to customers with Marchex Speech Analytics

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Leading automotive franchise uses Marchex to take back control of the phones

Automotive dealership uses Call Analytics technology to drive appointments and better service

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Identify high-intent callers, find lost opportunities, and improve agent performance with AI-powered conversation analytics

Learn more

Additional Resources

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Multi-location business solutions

Provide an excellent customer experience across your brand locations

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What marketers can learn from their sales ops teams

Uncover 5 keys topics marketers and sales operations should discuss to optimize inbound leads

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5 Qs Sales

5 questions sales operations can ask marketers

Learn five questions sales can put to their marketers to improve performance

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