Call Analytics 201

Marketers spend much of their budget to drive calls. But what happens next? Data from your customer calls – Conversation Analytics – can provide insights that can streamline and optimize the operations side of inbound phone calls.

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Conversation Analytics surface insights from deep within your caller data

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Conversation Analytics defined

Learn what they are, where they come from and what they can tell you.

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Conversation Analytics help drive revenue

See how one company drilled into agency script tracking metrics to improve call handling across its stores and drive more business.

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Key conversational metrics

Marchex manager describes how key metrics helped a customer find hidden breakdowns in the call routing process.

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Conversation Analytics in Action

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Meineke improves store performance at scale

Auto service chain measures and optimizes agent agent call handling based on Conversation Analytics.

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National moving franchise improves operations

A national transport franchise cuts costs while improving call handling and the customer experience.

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Auto dealership learns why calls fail

Dealership fixes call routing issues, boosting the customer experience and its appointment rate.

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Identify high-intent callers, find lost opportunities, and improve agent performance with AI-powered conversation analytics. Learn more

Additional Resources

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Multi-location business solutions

Provide an excellent customer experience across your brand locations.

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What marketers can learn from their sales ops teams

Uncover 5 keys topics marketers and sales operations should discuss to optimize inbound leads.

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5 questions sales operations can ask marketers

Learn five questions sales can put to their marketers to improve performance.

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